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The Lakeland College marketing undergraduate degree provides excellent preparation for students who wish to specialize in the marketing dimensions of modern business, or who will seek positions in marketing research.
Marketing explores consumer needs and desires for products and services and their willingness and ability to pay for them. It is a study of the various strategies used to attract and motivate people to buy or subscribe to a product or service.
The Marketing Bachelor of Arts (B.A.) degree is currently offered at all of the Lakeland College center locations, and through Lakeland College Online™. Most courses are also offered BlendEd®.
For a list of degree requirements and courses, click here