Lakeland College

Communication

The Lakeland College communication Bachelor of Arts (B.A.) degree goes beyond the traditional study of communication to offer a unique curriculum that accentuates the growing role and impact of new media.

Communication at Lakeland College

Courses taught by experienced instructors prepare students for a wide array of careers including public relations, journalism, web content creation and analysis, public policy research, marketing, human resources, corporate communications, labor relations and speechwriting.

The program emphasizes hands on learning to help develop a better understanding of the Internet, social media, up-to-the-second journalism and much more.

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View Sample Curriculum

Communication Major (42 semester hours)

All courses listed are 3 semester hours unless otherwise indicated.

  • COM 100 Introduction to Mass Media
  • COM 111 Fundamentals of Public Speaking
  • COM 211 Interpersonal Communication
  • COM 220 Persuasion & Advocacy
  • COM 325 New Media and Digital Communication
  • COM 340 Communication Theory
  • COM 350 Rhetorical Criticism (Writing Intensive)
  • COM 425 Critical Communication Approaches to New Media
  • WRT 300 Advanced Composition (Writing Intensive)
  • COM XXX Elective
  • Complete one of the following areas of emphasis:

    Rhetoric & Public Communication Emphasis

    4 of the following*:

    • COM 225 Political Communication & Activism
    • COM 240 American Oratory
    • COM 280 Special Topics in Communication
    • COM 360 Media Literacy and Effects OR
      SOC 325 Sociology of Media and Mass Communication
    • COM 370 Communication and Social Media
    • COM 480 Special Topics in Communication

    Professional Communication Emphasis

    4 of the following*:

    • COM 212 Team-Based and Group Communication
    • COM 280 Special Topics in Communication
    • WRT 150 Computer Design/Adobe InDesign for the PC OR ART 103 Digital Page Layout/InDesign
    • WRT 201 News Writing
    • WRT 330 Advertising and Public Relations Writing
    • COM 370 Communication and Social Media
    • COM 480 Special Topics in Communication

    *Note: Students may only use a maximum of two special topics in communication courses (either 280 or 480) to fulfill requirements in their area of emphasis.

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Available Locations

The Business Management Bachelor of Arts (B.A.) degree is currently offered at all of the Lakeland College Centers, and through Lakeland College Online™. Most courses are also offered BlendEd®.

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Communication Job Market

Communication has had the largest increase in starting salaries of all bachelor degree programs nationwide — a staggering 17.5% increase for graduates who majored in communication average starting salaries from 2012 to 2013. All communication jobs, regardless of major, also top the pack with a 10.1% increase in starting salary.

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Contact Us

Got questions or comments? Let us know:

  • PHONE: 1 (800) 569-2166
    FAX: 920-565-1206
  • MAIL: PO Box 359, Sheboygan, WI 53082-0359
  • DIRECTIONS: W3718 South Drive Plymouth, WI 53073-4878

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