Lakeland College


A Lakeland College degree in marketing allows the graduate to enter this dynamic field with a solid foundation in economic theory, business management, market research and consumer behavior.

Students who major in Marketing will be able to:

Marketing at Lakeland College
  • utilize the central principles, theories and rules of marketing in serving clients and their evolving needs;
  • appreciate the need for multicultural understanding and sensitivity in serving local, regional and global markets;
  • understand the role of marketing in the larger context of business organizations;
  • communicate business and economic information to stakeholders in a clear and professional manner;
  • respect and abide by ethical conduct in serving markets.


View Sample Curriculum

REQUIRED COURSEWORK (45 semester hours)

All courses listed are 3 semester hours unless otherwise indicated.

  • ACC 210 Financial Accounting Principles
  • ECN 220 Principles of Macroeconomics
  • ECN 230 Principles of Microeconomics
  • BUS 301 Management Information Systems
  • BUS 330 Management Principles
  • BUS 350 Marketing Principles
  • BUS 375 Marketing Research
  • BUS 389 Pricing and Financial Management
  • BUS 410 Business Law I
  • BUS 445 Logistics and Supply Chain Management
  • BUS 485 Marketing Management
  • BUS 491 Business Policy and Strategy (Writing Intensive)
  • MAT 220 Probability and Statistics
  • 2 additional courses from the following:
    • BUS 314 Hospitality Sales and Marketing
    • BUS 388 Integrated Marketing Communications
    • BUS 469 Global Marketing and Management
    • BUS 487 Sales Management
    • COM 220 Persuasion and Advocacy
    • COM 370 Communication and Social Media
    • SOC 325 Sociology of Media and Mass Communication
    • WRT 330 Advertising and Public Relations Writing

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Available Locations

The Marketing Bachelor of Arts (B.A.) degree is currently offered at all of Lakeland College Centers, and through Lakeland College Onlineā„¢. Most courses are also offered BlendEdĀ®.

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Contact Us

Got questions or comments? Let us know:

  • PHONE: 1 (800) 569-2166
    FAX: 920-565-1206
  • MAIL: PO Box 359, Sheboygan, WI 53082-0359
  • DIRECTIONS: W3718 South Drive Plymouth, WI 53073-4878

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