Lakeland College

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BUS 285C Introduction to Public Relations Special Topics Course

BUS 285C Introduction to Public Relations (special topics course)

Introduction to Public Relations is a survey of the public relations discipline including the professional foundation of ethics, law, and theory, as well as the process, audiences, and professional practice areas. As a student in this course you can expect to learn this foundation allowing you to move on through more advanced professional practice courses in public relations however, with this foundation you should have good understanding of the discipline, why it is important, and how perform basic public relations functions.

Course Objectives: This is a survey course. We will take a broad look at public relations: its theory, the profession, its procedures, and practice. Students should be able at the end of the course to do the following:

1. Define public relations.

2. Distinguish public relations from other management functions.

3. Explain how public relations evolved in the United States.

4. Describe the activities of public relations--what PR people do.

5. Identify an organization's key publics or target audiences.

6. Describe and apply the public relations process.

7. Describe the various contexts for public relations

8. Solve public relations problems within an ethical and legal framework.

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