Lakeland University senior art major Emma Schad, of Sheboygan Falls, will culminate her studies with her senior art show, which opens with a reception on Friday, Nov. 16, at 4:30 p.m. in Lakeland's Bradley Gallery.
Attendance at the reception and admittance to the Bradley Gallery are both free and open to the public. Schad's exhibit will run through Dec. 14. The Bradley Gallery is open from 8 a.m. to 4 p.m., Monday through Friday, when Lakeland is in session.
Schad, who came to Lakeland through the Sheboygan County Scholars program, said she majored in art with a graphic design emphasis after enjoying design and layout as editor-in-chief of her high school's yearbook.
"Throughout high school, I never took any actual art or design classes, so I came into college knowing almost nothing about the field," Schad said. "In my first semester art classes, I was intimidated, as I was surrounded by students who have been drawing and painting their whole lives. I spent many late nights feeling overwhelmed, as I tried to catch up to the other students in my classes."
She stuck with it, and quickly improved while earning some valuable experience. She served graphic design internships for Bemis Manufacturing Company, Lakeland University and Sun Graphics Media. She'll be graduating in December and has accepted a position with Sun Graphics.
Her impact on the program will last, as she founded Lakeland's new Design Club earlier this year.
Schad's exhibit includes pieces from the courses she's taken, as well as work from her internship experiences. Stylistically, Schad said she's a minimalist.
"I love simplicity," she said. "However, with branding, it's not about my style; it's about the style that best communicates the client's personality and vibe. My goal is to always create a visual design that best represents the client I'm working for."
Schad also served as managing editor and copy editor for the Lakeland University Mirror, was a Blue & Gold Champion helping lead new student orientation, served as secretary of the Student Activities Foundation Board, a member of the Lakeland women's tennis team and a member of Lakeland's student government.