Few professions have changed more over the past decade than marketing.
In this digital age, marketing has evolved and grown beyond the just promoting a business or selling a product through advertising.
Lakeland University has responded to the metamorphosis of marketing, restructuring the program and offering four new emphases:
Sales management
Digital marketing
Retail management
Graphic arts
Scott Niederjohn, Dean of Lakeland's J. Garland Schilcutt School of Business and Entrepreneurship, said these emphases have been added after extensive consultation with Lakeland’s corporate partners.
These emphases, Niederjohn said, allow students to learn all of the traditional marketing skills needed to enter the industry, while at the same time being able to specialize.
As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the job force.
Supply chain management and human resources management are important areas for employers in the modern business world.
Starting this fall, Lakeland University’s Master of Business Administration program will offer concentrations in both.
Those are just two of the significant additions to Lakeland’s academic programming, additions that include new marketing emphases and a degree that combines business administration and computer science skills.
On a blue-skied, wind-free, remarkably peaceful August morning at world-renowned Whistling Straits Golf Course near Sheboygan, Wis., Lakeland College grad Tess Myklebust peers out over the spectacularly scenic 18th fairway.
With the sun rising fast above this majestic chunk of land, Tess smiles and imagines how different the scene here will be almost exactly one year from now.
