Marketing
Major
Some people tend to be left-brain oriented, wired to crunch numbers, analyze spread sheets and find comfort in black-and-white absolutes. Right-brain oriented people tend to be more drawn to writing, graphic design and other forms of creative expression.
And then there are those of you who are equally comfortable working on an Excel spreadsheet and an InDesign brochure. Do you fit that description? If so, our marketing major might be right up your alley.
“I think our marketing students know they’re interested in business, but they’re often more creative,” says Scott Niederjohn, associate professor of business administration. “They’ve enjoyed writing classes in high school. Maybe they’ve enjoyed some art classes. They want to tell a story but they want to do it in the context of business.”
A hybrid major
As a marketing student at Lakeland, you will complete critical core business classes such as finance, economics and accounting – in addition to actual marketing classes. But what makes this major different from the other business division classes is the emphasis on communication and even art.
Niederjohn points out that social media and graphic design are just two of the areas that fit seamlessly into the marketing curriculum and give our graduates a strong marketing base.
As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the job force.
Marketing at Lakeland
We asked. We listened. As a result, our marketing degree is stronger than ever.
Wanting to upgrade our marketing program, we asked local employers from some of our neighboring world-class businesses what they wanted in a graduate with a marketing degree.
One key change was a renewed emphasis on internships. Another was stressing research, the ability to carry out and analyze survey works or focus group studies.
“Our marketing program was designed with the input of employers,” Niederjohn says. “We really asked them, ‘what do you think students need to be able to do when they graduate?’ We recently made changes.”
Snapshot of Success
Name: Maria Santelli
Hometown: Pleasant Prairie, Wis.
Title: Events coordinator/marketing specialist
Business: Scil Animal Care Company
During her time at Lakeland College, Maria was involved in numerous extracurricular activities. She played on the soccer team, held two on-campus jobs, helped produce a TV commercial, served on committees and helped organize and staff various school events.
“At Lakeland, you are encouraged to do many things, and being able to balance all of them really helps prepare you well for the future,” says Maria.
Maria graduated with a double major in business and marketing in 2010, then interned in the Lakeland College marketing department while working on her MBA – which she received in 2012.
Her versatility and the ability to multi-task – a trait she honed at Lakeland – continue to serve Maria well at Scil Animal Care Company, a world leader in veterinarian equipment, imaging, diagnostics and education. Her role is multi-faceted and growing.
At Scil’s U.S. headquarters in Gurnee, Ill., Maria is in charge of organizing, monitoring and trouble-shooting Scil’s presence at more than 30 trade shows a year. In addition to handling the numerous and often complicated logistics (booth size, third-party vendors, shipping of booth materials, etc.), Maria analyzes attendance at each show and tracks sales leads and actual sales generated from each show.
Maria also works with Scil’s marketing manager, helping to plan continuing education seminars for veterinarians. In addition, she helps create a quarterly newsletter that is distributed to veterinarians, and she helps design various other marketing materials. She recently played a key role in creating an interactive return on investment calculator that Scil’s customers can use when considering purchasing Scil equipment or services.
“I’m always up for learning and doing new things,” she says.
Recent Grads, Real Careers
Listed below are just some of the careers Lakeland College marketing students from recent graduating classes have landed:
- Senior renewable energy analyst, Orion Engineered Systems
- Graphic designer, RLO Sign
- Merchandiser, Coca-Cola
- Front end leader, Bed, Bath and Beyond
- Customer service representative, PCNation
- Account executive, Trans Media Group/AJ Indoor Advertising
- Account manager, Strategies Ltd.
- Corporate account manager, CDW
- Web analyst, The Manitowoc Company
- Business development manager, Jostens
Listed below are some of the internships Lakeland College marketing students have landed during their stay at Lakeland:
- Acuity - Sheboygan, Wis.
- Ansay & Associates - Port Washington, Wis.
- Dental Health Products - New Franken, Wis.
- Pearce Wireless - Sheboygan, Wis.
- Sheboygan County Chamber of Commerce - Sheboygan, Wis.
- Texas Roadhouse - Sheboygan, Wis.
- Two Rivers Polar Bears baseball team - Two Rivers, Wis.
- Valley VNA Senior Services - Neenah, Wis.
- Vector Marketing - Sheboygan, Wis.
- WSCS-TV8 - Sheboygan, Wis.
Faculty/Curriculum
Marketing Faculty
Marketing Major (50 semester hours)
- ACC 210 Financial Accounting Principles
- BUS 200 Business and Professional Protocol (2 semester hours)
- BUS 301 Management Information Systems
- BUS 330 Management Principles
- BUS 350 Marketing Principles
- BUS 375 Marketing Research
- BUS 389 Pricing and Financial Management
- BUS 400 Business Internship
- BUS 410 Business Law I
- BUS 445 Logistics and Supply Chain Management
- BUS 485 Marketing Management
- BUS 491 Business Policy and Strategy (Writing Intensive)
- ECN 220 Principles of Macroeconomics
- ECN 230 Principles of Microeconomics
- MAT 220 Probability and Statistics
Two courses (6 semester hours) from the following:
- BUS 314 Hospitality Sales and Marketing
- BUS 388 Integrated Marketing Communications
- BUS 469 Global Marketing and Management
- BUS 487 Sales Management
- COM 220 Persuasion and Advocacy
- COM 370 Communication and Social Media
- SOC 325 Sociology of Media and Mass Communication
- WRT 330 Advertising and Public Relations
Courses selected to meet this requirement may not be used to meet requirements of another business major or minor.
Note:
Available business emphases that may be pursued can be found under the Business Administration section.
