Major
Few professions have changed more over the past decade than marketing.
In this digital age, marketing has evolved and grown beyond the just promoting a business or selling a product through advertising.
Lakeland University has responded to the metamorphosis of marketing, restructuring the program and offering four new emphases:
- Sales management
- Digital marketing
- Retail management
- Graphic arts
Scott Niederjohn, Dean of Lakeland's School of Business & Entrepreneurship, said these emphases have been added after extensive consultation with Lakeland’s corporate partners.
These emphases, Niederjohn said, allow students to learn all of the traditional marketing skills needed to enter the industry, while at the same time being able to specialize.
As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the job force.
Recent Headlines
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MBA degree offers new concentrations
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Supply chain management and human resources management are important areas for employers in the modern business world.
Starting this fall, Lakeland University’s Master of Business Administration program will offer concentrations in both.
Those are just two of the significant additions to Lakeland’s academic programming, additions that include new marketing emphases and a degree that combines business administration and computer science skills.
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Working for The PGA of America
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On a blue-skied, wind-free, remarkably peaceful August morning at world-renowned Whistling Straits Golf Course near Sheboygan, Wis., Lakeland College grad Tess Myklebust peers out over the spectacularly scenic 18th fairway.
With the sun rising fast above this majestic chunk of land, Tess smiles and imagines how different the scene here will be almost exactly one year from now.
Recent Grads, Real Careers
Listed below are just some of the careers Lakeland College marketing students from recent graduating classes have landed:
- Senior renewable energy analyst, Orion Engineered Systems
- Graphic designer, RLO Sign
- Merchandiser, Coca-Cola
- Front end leader, Bed, Bath and Beyond
- Customer service representative, PCNation
- Account executive, Trans Media Group/AJ Indoor Advertising
- Account manager, Strategies Ltd.
- Corporate account manager, CDW
- Web analyst, The Manitowoc Company
- Business development manager, Jostens
Listed below are some of the internships Lakeland College marketing students have landed during their stay at Lakeland:
- Acuity - Sheboygan, Wis.
- Ansay & Associates - Port Washington, Wis.
- Dental Health Products - New Franken, Wis.
- Pearce Wireless - Sheboygan, Wis.
- Sheboygan County Chamber of Commerce - Sheboygan, Wis.
- Texas Roadhouse - Sheboygan, Wis.
- Two Rivers Polar Bears baseball team - Two Rivers, Wis.
- Valley VNA Senior Services - Neenah, Wis.
- Vector Marketing - Sheboygan, Wis.
- WSCS-TV8 - Sheboygan, Wis.
Faculty/Curriculum
Marketing Faculty
Marketing Major Core (41 Semester Hours)
- ACC 210 - Financial Accounting Principles
- BUS 200 - Business and Professional Protocol (2 semester hours)
- BUS 301 - Management Information Systems
- BUS 330 - Management Principles
- BUS 350 - Marketing Principles
- BUS 375 - Marketing Research
- BUS 388 - Integrated Marketing Communications
- BUS 400 - Business Internship *
- BUS 410 - Business Law I
- BUS 485 - Marketing Management
- BUS 491 - Business Policy and Strategy (WI)
- COM 100 - Introduction to Mass Media
- ECN 230 - Principles of Microeconomics
- MAT 220 - Probability and Statistics
- And the completion of at least one Emphasis designated for the Marketing major. See section on Business and Entrepreneurship Emphases for clarification.
*Students requesting internships with GPAs below 2.5 will be reviewed through career development, and program advisors will work with students not meeting the prerequisites to find alternative paths to graduation.
Note: Students majoring in two or more programs requiring completion of an emphasis from the School of Business and Entrepreneurship must select a separate emphasis area for each major. Students wishing to complete an additional emphasis area may select from those identified in the section on Business and Entrepreneurship Emphases and must complete all prerequisites to be eligible for coursework in those emphasis areas.
Students must select and successfully complete one of the following emphases.
Digital Marketing (15 semester hours)
- BUS 450 - Digital Marketing Management
- COM 111 - Fundamentals of Public Speaking
- COM 212 - Team-Based and Group Communication OR COM 220 - Persuasion & Advocacy
- COM 325 - New Media and Digital Communication
- COM 370 - Communication and Social Media
Graphic Design (15 semester hours)
- GDN 101 Graphic Design I - Digital Illustration
- GDN 102 Graphic Design II - Image Editing
- GDN 203 Graphic Design III - Page Layout
- GDN 304 Graphic Design IV - Brand Identity
- GDN 315 Typography
Retail Management (15 semester hours)
- ACC 220 - Managerial Accounting Principles
- BUS 380 - Human Resource Management
- BUS 425 - Retail Management
- BUS 445 - Logistics and Supply Chain Management
- WRT 330 - Advertising and Public Relations Writing
Sales Management (15 semester hours)
- BUS 380 - Human Resource Management
- BUS 487 - Sales Management
- COM 111 - Fundamentals of Public Speaking
- COM 211 - Interpersonal Communication
- COM 220 - Persuasion & Advocacy
