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Few professions have changed more over the past decade than marketing.

In this digital age, marketing has evolved and grown beyond the just promoting a business or selling a product through advertising.

Lakeland University has responded to the metamorphosis of marketing, restructuring the program and offering four new emphases:

  • Sales management
  • Digital marketing
  • Retail management
  • Graphic arts

Scott Niederjohn, Dean of Lakeland's School of Business & Entrepreneurship, said these emphases have been added after extensive consultation with Lakeland’s corporate partners.

These emphases, Niederjohn said, allow students to learn all of the traditional marketing skills needed to enter the industry, while at the same time being able to specialize.

As with many majors at Lakeland, internships are stressed. And with world-class companies just a few miles from Lakeland’s campus, there are plenty of tremendous opportunities for Lakeland marketing students to complete real-world work prior to graduating and entering the job force.


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