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Lakeland business students shine in world-wide competition

January 20, 2016 In Lakeland University Blog
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Two Lakeland College business students teamed up to finish among the best in the nation last fall in GLO-BUS, a worldwide, web-based business simulation game.

Yuka Nakamura and Hikaru Kinoshita, enrolled in Lakeland’s Global Marketing and Management Strategies course, were ranked in the top 100 worldwide among 2,679 teams from 152 college and universities involved in the GLO-BUS competition.

Nakamura and Kinoshita’s team tied for first place overall three times during the seven weeks of competition. They also placed 59th in earnings per share and 61st in company stock price. Nakamura and Kinoshita, both seniors, transferred to Sheboygan from Lakeland’s Tokyo campus and are majoring in international business.  

“Yuka and Hikaru were outstanding,” said Jim Dagley, the instructor of the course. “It’s quite an achievement and they were excited to be invited to compete in a select worldwide competition reserved for exceptional performances. Both should be very proud of their accomplishment.”

GLO-BUS is a completely online exercise where teams of students run a digital camera company and compete against fictional companies from other universities. Company operations parallel those of actual digital camera companies. Just as in the real world, companies compete in a global market arena, selling digital cameras in four geographic regions – Europe-Africa, North America, Asia-Pacific and Latin America.

Company co-managers must make up to 42 decisions a week relating to research and development, component usage, camera performance, product line breadth, production operations, work force compensation, outsourcing, pricing, sales and marketing, finance and corporate citizenship and social responsibility.

“This competition asks them to take the knowledge they have gained in their Lakeland business studies and integrate it to a leadership position with their product and business,” Dagley said.

For more information about the simulation, visit www.glo-bus.com.

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