Scott Niederjohn, Lakeland’s professor of business administration and director of the MBA program, said the supply chain management concentration will enhance the MBA degree, especially for employees who work in the manufacturing and industrial sectors.
The curriculum for Lakeland’s human resources concentration was developed in conjunction with, and endorsed by, the Society for Human Resource Management (SHRM) – the world’s largest HR membership organization.
Meanwhile, Lakeland’s marketing program is changing to meet job market demand. In this digital age, marketing has evolved and grown beyond simply promoting a business or advertising a product or service.
Lakeland University has restructured the program and will offer four new emphases: sales management, digital marketing, retail management and graphic arts.
Niederjohn said these emphases have been added after extensive consultation with Lakeland’s corporate partners. Niederjohn said students will learn all of the traditional marketing skills needed to enter the industry, while at the same time being able to specialize.
Another important new academic initiative is the university’s management information systems (MIS) degree, which, pending Higher Learning Commission approval, will combine expertise in business administration and computer science.
Graduates with an MIS degree will be extremely marketable, because they will be well-versed in project management, digital data analysis and website development, among many other modern business world skills.
“Jobs requiring an MIS degree are frequently ranked at the top of job outlook surveys,” Niederjohn said.