Jacob Barthels, who graduated in May with a bachelor's degree and a double major in accounting and business administration, placed third in the GLO-BUS Best-Strategy Invitational competition, the highest finish ever by a Lakeland student.
He was invited to participate after winning the GLO-BUS simulation in the Global Marketing class at Lakeland this past spring. The Best-Strategy Invitational is a two-week global competition in August among high-performing GLO-BUS companies from around the world. Less than 5 percent of all GLO-BUS players get this invitation.
GLO-BUS is an online business simulation where teams of students run companies that are in a neck-and-neck race for global market leadership in two product categories: wearable video cameras and sophisticated camera-equipped drones.
The companies compete in a global market arena, selling to buyers in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America. Company co-managers must make decisions relating to a variety of skills including R&D, component usage, product performance, product line breadth and pricing, work force compensation, outsourcing and many others.
Barthels, who works as an accountant for Clifton Larson Allen in their Sheboygan office, worked with fellow senior Joey McNaught in the spring in the GLO-BUS competition for Lakeland's global marketing class with instructor Kim Viglietti.
"His knowledge in marketing helped us get a competitive advantage in the market," Barthels said. "With the help of my knowledge in accounting and finance, we had a unique competitive advantage against the fellow members of our class who were overwhelmingly marketing majors."
Barthels, who was awarded Lakeland's Outstanding Student in Accounting this past year, said he used the same strategy that he and McNaught used this spring and it paid off as he came within two points of first place.