Lakeland University Blog

Lakeland sophomore launches content writing business

Lakeland sophomore launches content writing business


Lakeland sophomore launches content writing business

Launch: Lakeland Student-Run Businesses would like to have a word with you about its latest business venture.

Beginning this fall, Lakeland Content Writers, a team of student writers, will channel the skills they’re learning in the classroom into creating killer content. Students will tackle the writing needs of clients and cook up copy that makes brands shine.

Lakeland Content Writers will offer help across a variety of platforms including blog posts, newsletters, web content, articles and profiles, instructions and product descriptions, annual reports, editing and anything else needing writing.

It becomes Launch’s fifth business that’s managed by Lakeland students.

The chief author behind this latest venture is sophomore Sarah Stege, a creative writing and professional writing double major from Hartford, Wis. Stege landed a job with Launch creating the content for its upcoming annual report, and conversations with Launch advisor Kym Leibham led to the creation of this new business.

“I have a chance to start my career while also promoting Lakeland to other writing students and filling a need for many local businesses and organizations,” said Stege, who is assembling a team of writers.

Stege said she’s benefiting from a Lakeland experience which has merged her work for Launch and what she’s learning in the classroom from LU’s creative and professional writing faculty. The annual report project was an eye opener, showing her additional ways she can use her skills.

“The most challenging part was just getting started,” Stege said. “It was more project management and I ended up liking that. I attended online school in grades 7-12 and a lot of the work was project based.

“I like the way writing gives me control over language. Grammar and editing, it’s like working on a puzzle.”

Lakeland Content Writers has designed a collaborative process with clients which includes a preliminary questionnaire to gauge the project scope and a free consultation to discuss project specifics and expectations. Pricing is offered on a per hour or per project basis.

To learn more about Lakeland Content Writers or to begin collaborating on a project, email with Lakeland Content Writers in the subject line.

Learn more about Launch at its website.

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