Launch: Lakeland Student-Run Businesses

Hub For Innovation

Lakeland has always been a hub for innovation.

In that spirit, our student-run businesses will offer unparalleled experiential learning and small business management opportunities.

Students will be empowered to create, develop, manage, and lead business ventures while developing into the next generation of emerging leaders. These powerful experiences are part of a campus-wide initiative that instills an entrepreneurial mindset that is applicable across all majors.

Who We Are

Our Mission & Goals

We transform Lakeland students into the next generation of innovative leaders by providing experiential and entrepreneurial learning opportunities that prepare students for diverse careers in a multi-faceted world.

Goals to be accomplished within the next two years:

  1. Prepare our Launch student workers, managers, and entrepreneurs for a multi-faceted world by funding 10% of paid experiential learning opportunities offered both on and off-campus.
  2. Establish two off-campus investment opportunities, expanding the student-run business enterprise while creating innovative, entrepreneurial opportunities for Lakeland and its students.
  3. Expand awareness of Launch: Lakeland Student-Run Businesses to increase retention and recruitment at Lakeland University.
  4. Strive to increase operational efficiencies by 5% in Lakeland’s on-campus businesses through our services, including vendor pricing, marketing, job creation, hiring, and strategic planning that leads to financial gain.
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LAUNCH: Lakeland Student-Run Businesses
New Positions Posted Below

New Positions Posted Below

Apply Today!

Launch: Lakeland Student-Run Businesses is excited to announce our new Launch staff position available and the Nonprofit positions funded through Launch's Nonprofit Division! See below!

Unparalleled Experiential Learning

Become A Leader

Lakeland is excited to invite students to apply for an unparalleled experiential learning and small business management opportunity that will set graduates apart from the competition. At the core of our student-run businesses will be the people – Lakeland University students. Students will:

  • Make decisions
  • Be responsible for financial success
  • Develop marketing strategies
  • Lead teams
  • Strategize and innovate for long-term success
  • Be responsible for providing valuable income for many Lakeland students
Student presenting her work.
Student working on computer

Five Divisions

Launch: Lakeland Student-Run Businesses encompasses five divisions.

The Hospitality Division will provide outstanding customer service and satisfaction while adapting to consumer needs. The businesses to be run under the hospitality division will be: The Daily Grind (coffee shop), The Muskie Mart (grocery and convenience store), athletic department concessions and facility rental and event planning (internal and external).

The Nonprofit Division will provide local nonprofit agencies with temporary and/or long-term staff at little to no cost. The goal is to increase the effectiveness of local nonprofit organizations by providing outstanding students to fill administrative and professional roles or customized projects or events. Additionally, this division’s team works with area nonprofits as they consider consolidating resources to improve efficiencies and collaboration for greater impact in the community. Some of the nonprofits currently being served by Lakeland University are The Above & Beyond Children’s Museum, The Stefanie H. Weill Center for the Performing Arts, the Boys & Girls Clubs and the John Michael Kohler Arts Center.

The Merchandising Division will provide goods to elevate the Lakeland University brand through the design and production of targeted consumer goods. The division will collaborate with the apparel sold at the Campus Bookstore and through pop-up shops.

The Develop U Division will provide customized professional growth opportunities and continued training to improve useful skills and enhance competencies by experienced instructors for internal and external constituents.

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The Property Management & Land Development Division manages a university-owned rental property and assists in the development of other university assets.

Student Executives

Meet Lakeland University’s student executives who will shape and operate the institution’s new student-run business operation. These students will create, develop, manage and lead both on-campus and off-campus business ventures while assisting in developing the next generation of emerging leaders who will be positioned for post-graduation employment.

2020 SRB Amanda Brandt

Amanda Brandt, of Kiel, Wis., will serve as Chief Marketing Officer and is responsible for successfully developing and implementing marketing strategies to help achieve the student-run businesses (SRB) objectives.

Amanda is on track to graduate in May of 2022 with a double major in business administration and marketing. Following graduation, she hopes to work as a manager in a marketing or communications department for a local business.

Her main goal is to use her communication skills to grow SRB and be a part of and a reason for its growth and success.

Amanda also is involved at Lakeland in Spanish Club, Enactus, and ELSA. She enjoys playing tennis, going to concerts and movies, and traveling.

Click Here to Connect with Amanda!
2020 SRB Brian Brickham

Brian Brickham, of Egg Harbor, Wis., will serve as President of Property Management & Land Development and is responsible for managing the university-owned rental property and assisting in the development of other university assets.

Brian is on track to graduate in May of 2022 with a marketing major with sales management and Cooperative Education emphases and a communication minor. Following graduation, he hopes to find a marketing or sales position in the aviation industry, specifically the business aviation sector.

Brian’s main goal is to help grow the university-owned rental property and develop a solid foundation for other university assets.

“I’m a people person, and I thrive on conversation and getting a bunch of great minds together to talk through and solve problems,” Brian said. “I genuinely enjoy meeting people and figuring out how we can all work together to advance our mutual goals.”

Brian is the former president of Student Government Association (SGA). He enjoys camping, golfing, disc-golfing, flying, cooking, binge-watching Netflix and Hulu and working on home-improvement projects.

Click Here to Connect with Brian!
2020 SRB Curtiss Dokey

Curtiss Dokey, of Manitowoc, Wis., will serve as the Chief Strategy and Innovation Officer and is responsible for identifying and implementing internal and external Lakeland student-run business (SRB) opportunities for financial growth.

Curtiss is on track to graduate in May of 2022 with an accounting major. He will be searching for a job in tax, and one day hopes to own his own tax firm.

His main goal is to use his financial skills to lay the foundation of this program so it can create more jobs for students and more opportunities for Lakeland and the community for many years.

“I enjoy thinking of new ideas and going a step further and finding out how much that idea costs, how feasible is it, and most importantly, how it makes money,” Curtiss said.

At Lakeland he is also involved with accounting club, fraud committee and the Cooperative Education program. He also enjoys the company of friends and family.

Click Here to Connect with Curtiss!
2020 SRB Sydney Pingitore

Sydney Pingitore, of Kenosha, Wis., serves as President of Merchandising and is responsible for leading the development of the Launch Campus Shop business and operational plans and the opening of a new online and brick-and-mortar store.

Sydney is on track to graduate in May of 2022 with a marketing degree and Co-Op and retail management emphasis areas. Following graduation, she hopes to be regional or district manager for an athletic company like Nike, lululemon, Puma, etc. She ultimately aspires to own a retail franchise.

Sydney brings a background in retail to the team, and she plans to help generate revenue for Lunch while gaining more experience in the retail industry by starting a business from the ground up that will create more job opportunities for Lakeland students.

Sydney has held multiple campus jobs including accounts payable assistant, reading teaching specialist, Blue & Gold Champion and junior admissions counselor. She is also a member of the LU volleyball team. In her free time she likes to shop, hangout with her best friends and play volleyball.

Click Here to Connect with Sydney!
2020 SRB Emily Bringer

Emily Bringer, of Round Lake, Ill., serves as an Event Planner and is responsible for organizing and producing a variety of internal and external events from conception to completion.

She is on track to graduate in 2022 with a degree in business administration with an emphasis in human resources. Her career goal is to work in the human resources department for the Chicago Cubs baseball team.

Emily’s main goal is to make sure each event meets everyone's expectations and build her experience to position herself for post-graduation success. She lists communication and positivity as two of her primary strengths.

She is a member of the women’s volleyball team at Lakeland, and in her free time she likes to play volleyball with friends and spend time with her family.

Click Here to Connect with Emily!
2020 SRB Ali Wilson

Ali Wilson of Lincoln, Ill., serves as an Event Planner and is responsible for organizing and producing a variety of internal and external events from conception to completion.

Ali plans to finish her bachelor's degree in sports management & leadership with emphasis in athletic coaching, athletic administration and hospitality management this May. She then plans to stay at Lakeland and enroll in the master of science in leadership & organizational development program.

After completing her master's, she plans to work at the collegiate level as a facility/event director or in a leadership position.

Ali plans to use her organizational and leadership skills to create exceptional events for all to enjoy and she wants to give back to Lakeland.

Ali also serves as captain of the LU women's golf team, president of Student-Athlete Advisory Committee and a member of National Society of Leadership & Success. In her free time, she enjoys watching sports, reading, spending time with friends and working out.

Click Here to Connect with Ali!

Student-Run Business Board Members




Nona BeiningCustomer Insights ConsultantSecurian Financial
Monique BrickhamAssistant Professor of Graphic DesignLakeland University
Michael JaberCoordinator of Instructional TechnologySheboygan Area School District
Jennifer KrugelHR Business PartnerRockline Industries
Thomas NyeGeneral Manager & WinemakerThe Blind Horse
Nick O'BrienDirector of Innovation & EngagementFreshTech Innovation / Sheboygan County Economic Development Corporation
Dave SachseOwnerMidwest Perks
Kristin StearnsCEOLakeshore Community Health Care
Donna WendlandtCEOSheboygan County YMCA
Dante WilliamsLakeland University2020 Graduate

Student Positions: Who Should Apply?

Are you entrepreneurial? Are you self-motivated, accountable, and eager? Do you want a professional experience that will set you apart from your peers?

We have hired the inaugural leadership team, but check out the great positions listed below for our staff position and for local nonprofits!

New Positions:

Launch: Lakeland Student-Run Businesses is excited to announce our new Launch staff position available and the Nonprofit positions funded through Launch's Nonprofit Division!

Write, edit, produce, publish and maintain promotional marketing content with an emphasis on online content including web pages, blog articles, client case studies, social media posts, email campaigns, promotional literature, and related content.

Apply by: January 22, 2021, at 7:15 pm!

Apply Here!

Spend around 70% of your time in operations management, 20% doing administrative tasks, and 10% doing weekly and monthly communications.

Work 15 hours/week (no weekends).

Estimated salary is $15/hour.

Apply by: February 26, 2021, at 5:00 pm!

Apply Here!

As a store manager, you are the store's leader and are accountable for all aspects of the store- financial results, merchandising, talent acquisition, customer service, and campus relations. The store manager plans, organizes, and manages all features of the operations for the independent campus retail store.

Work hours are between 25 and 28 hours a week. Work hours are flexible and will include occasional nights and weekends.

Hourly wage $25 per hour.

Apply Here!

Questions? Contact Us!

Fill out the form below and a representative from Launch: Lakeland Student-Run Businesses will contact you shortly!