Launch: Lakeland Student-Run Businesses

Learn. Grow. Lead.

Hub For Innovation

Lakeland has always been a hub for innovation.

In that spirit, our student-run businesses will offer unparalleled experiential learning and small business management opportunities.

Students will be empowered to create, develop, manage, and lead business ventures while developing into the next generation of emerging leaders. These powerful experiences are part of a campus-wide initiative that instills an entrepreneurial mindset that is applicable across all majors.

Launch Ventures

Launch helps transform Lakeland students into the next generation of innovative leaders by providing experiential and entrepreneurial learning opportunities that prepare students for diverse careers in a multi-faceted world. 

Lakeland students are currently running the following businesses:

Elementastic offers after-school programs, interactive science shows, birthday parties, in-school field trips, as well as public and company events performed by Launch student workers.

Programs are designed to nourish children’s curiosity by providing hands-on, engaging experiments that provide insights and understanding while being fun and entertaining. Children are encouraged to observe, try, ask questions, and be surprised.

More information is coming soon - however, programs can be booked now for summer and the 2021-22 school year. To book an event or for any questions about Elementastic, please email

The new Campus Shop's purpose is to provide the Lakeland community with quality merchandise and memorable service through continued innovation and eco-friendly practices, matched with a skilled Lakeland student workforce, to ensure a seamless shopping experience that will be the cornerstone for Launch's financial success.

The online Campus Shop is aimed to open this summer, and the 1,000 square foot brick-and-mortar store, located in the Wehr Center lobby, before fall semester.

Check back soon for the new Campus Shop website, but in the meantime email for any questions.

Students volunteering doing community service

LU Students! Fundraise For Your Team / Organization

Upcoming Opportunities

Launch is creating opportunities for LU teams and organizations to fundraise and earn money at a number of upcoming events. By fundraising with Launch, each team and organization will receive a percentage of the overall profit earned from the event!

Learn More

Unparalleled Experiential Learning

Become A Leader

Lakeland is excited to invite students to apply for an unparalleled experiential learning and small business management opportunity that will set graduates apart from the competition. At the core of our student-run businesses will be the people – Lakeland University students. Students will:

  • Make decisions
  • Be responsible for financial success
  • Develop marketing strategies
  • Lead teams
  • Strategize and innovate for long-term success
  • Be responsible for providing valuable income for many Lakeland students
Student presenting her work.
Student working on computer

Five Divisions

Launch: Lakeland Student-Run Businesses encompasses five divisions.

The Hospitality Division will provide outstanding customer service and satisfaction while adapting to consumer needs. The businesses to be run under the hospitality division will be: The Daily Grind (coffee shop), The Muskie Mart (grocery and convenience store), athletic department concessions and facility rental and event planning (internal and external).

The Nonprofit Division will provide local nonprofit agencies with temporary and/or long-term staff at little to no cost. The goal is to increase the effectiveness of local nonprofit organizations by providing outstanding students to fill administrative and professional roles or customized projects or events. Additionally, this division’s team works with area nonprofits as they consider consolidating resources to improve efficiencies and collaboration for greater impact in the community. Some of the nonprofits currently being served by Lakeland University are The Above & Beyond Children’s Museum, The Stefanie H. Weill Center for the Performing Arts, the Boys & Girls Clubs and the John Michael Kohler Arts Center.

Apply Now

The Merchandising Division will provide goods to elevate the Lakeland University brand through the design and production of targeted consumer goods. The division will collaborate with the apparel sold at the Campus Bookstore and through pop-up shops.

The Develop U Division will provide customized professional growth opportunities and continued training to improve useful skills and enhance competencies by experienced instructors for internal and external constituents.

Learn More

The Property Management & Land Development Division manages a university-owned rental property and assists in the development of other university assets.

New Positions Posted Below

New Positions Posted Below

Apply Today!

Launch: Lakeland Student-Run Businesses is excited to announce our new Launch student staff positions available and the Nonprofit positions funded through Launch's Nonprofit Division! See below!

Student Positions: Who Should Apply?

Are you entrepreneurial? Are you self-motivated, accountable, and eager? Do you want a professional experience that will set you apart from your peers?

We have hired the inaugural leadership team, but check out the great positions listed below for our staff positions and for local nonprofits!

New Positions:

Launch: Lakeland Student-Run Businesses is excited to announce our new Launch student staff positions available and the Nonprofit positions funded through Launch's Nonprofit Division!

Perform science demonstrations to groups of children in after-school programs, in-school classroom visits, birthday parties, and summer programs.

This is a sporadic position, meaning you may have another primary on-campus paid position and work occasionally for Elementastic, as long as you stay within 20-hours (school year) or 40-hours (summer). Remember, you may also hold an off-campus job, which allows this job to be a great additional income opportunity.

Work 2-3 1-hour sessions per month based on your schedule. Note: positions available all year.

Wage: $20/hr PLUS paid drive time!

Apply by: April 30, 2021, at 11:55 pm!

Apply Here!

Position Duration:

1-day Friday, June 18, 2021

9 a.m. – 4 p.m.

Position Description:

• Greet golfers as they approach the tee box

• Make golfers aware of any prizes or sponsors on given hole

• Bring in any signs from hole at completion of day

• Be a witness for hole-in-one hole, if applicable

Compensation: $10 per hour

Attend the Launch Summer Job Fair (April 6th & 7th) or Email to Apply!

Click Here to Email Launch!

Position Duration:

Saturday, July 31 & Sunday, August 1

7:30 a.m. – 5 p.m.

Position Description:

• Maintain a clean and stocked atmosphere in bathrooms throughout Gus Macker

• Collect any garbage in parking lot and event space

• Refill water containers

• Give Gusbusters and scorekeepers beverages during day

Compensation: $10 per hour

Attend the Launch Summer Job Fair (April 6th & 7th) or Email to Apply!

Click Here to Email Launch!

Position Duration:

Friday, July 30 evening rules meeting

Saturday, July 31 & Sunday, August 1

7:30 a.m. – 5 p.m.

Position Description:

• Prior basketball knowledge is required for this position

• The Gusbuster will call all fouls and violations

• One (1) Gusbuster assigned per court

• The Gusbuster has absolute authority to control play on his/her court, including the right to “sit” a player for a period of time, eject a player(s) from a game(s) or tournament

Compensation: $10 per hour

Attend the Launch Summer Job Fair (April 6th & 7th) or Email to Apply!

Click Here to Email Launch!

Position Duration:

Friday, July 30 evening rules meeting

Saturday, July 31 & Sunday, August 1

7:30 a.m. – 5 p.m.

Position Description:

• Keep score on a court throughout Gus Macker weekend

Compensation: $10 per hour

Attend the Launch Summer Job Fair (April 6th & 7th) or Email to Apply!

Click Here to Email Launch!

Position Duration:

2-days Saturday, July 31 & Sunday, August 1

7 a.m. – 6 p.m.

Also overnight security Friday, July 30 & Saturday, July 31

Position Description:

• Provide security during the day and evenings of Gus Macker

• Parking security at volunteer parking area and marina parking lot

Compensation: $10 per hour

Attend the Launch Summer Job Fair (April 6th & 7th) or Email to Apply!

Click Here to Email Launch!

Position Duration:

Wednesday, July 28 Time TBD, afternoon and evening

Thursday, July 29 during day

Sunday, August 1 3 pm. – 10 p.m.

Position Description:

• Assist with set-up of hoops/courts, signs, fencing, park benches and tables, Dream Court, etc.

• Complete a full take-down following play on Sunday

• Additional tasks as assigned

Compensation: $10 per hour

Attend the Launch Summer Job Fair (April 6th & 7th) or Email to Apply!

Click Here to Email Launch!

Position Responsibilities:

• Interact with costumers

• Interact with other stand workers and stand manager

• Listen and follow training instructions and guidelines

• Handle money and make exact change

• Prepare and handle food following guidelines put in place

• Walk around grounds and make sales

• Clean stand after race day/weekend


• Embody customer service and graciousness

• Be able to handle and make exact change

• Be able to follow procedures put in place (cleaning, cooking, money handling, etc.)

Position Duration:

• Friday races 9 a.m. – 5 p.m.

• Saturday & Sunday races 7 a.m. – 5 p.m.

Race weekends open:

Road America Indy Car Races June 17 – 20

Road America Weather Tech Intl Races July 16 – 18

Road America IMSA Races Aug 6 – 9

Compensation: $10 per hour plus pooled tips

Attend the Launch Summer Job Fair (April 6th & 7th) or Email to Apply!

Click Here to Email Launch!

Student Executives

Meet Lakeland University’s student executives who will shape and operate the institution’s new student-run business operation. These students will create, develop, manage and lead both on-campus and off-campus business ventures while assisting in developing the next generation of emerging leaders who will be positioned for post-graduation employment.

2020 SRB Amanda Brandt

Amanda Brandt, of Kiel, Wis., will serve as Chief Marketing Officer and is responsible for successfully developing and implementing marketing strategies to help achieve the student-run businesses (SRB) objectives.

Amanda is on track to graduate in May of 2022 with a double major in business administration and marketing. Following graduation, she hopes to work as a manager in a marketing or communications department for a local business.

Her main goal is to use her communication skills to grow SRB and be a part of and a reason for its growth and success.

Amanda also is involved at Lakeland in Spanish Club, Enactus, and ELSA. She enjoys playing tennis, going to concerts and movies, and traveling.

Click Here to Connect with Amanda!
2020 SRB Brian Brickham

Brian Brickham, of Egg Harbor, Wis., will serve as President of Property Management & Land Development and is responsible for managing the university-owned rental property and assisting in the development of other university assets.

Brian is on track to graduate in May of 2022 with a marketing major with sales management and Cooperative Education emphases and a communication minor. Following graduation, he hopes to find a marketing or sales position in the aviation industry, specifically the business aviation sector.

Brian’s main goal is to help grow the university-owned rental property and develop a solid foundation for other university assets.

“I’m a people person, and I thrive on conversation and getting a bunch of great minds together to talk through and solve problems,” Brian said. “I genuinely enjoy meeting people and figuring out how we can all work together to advance our mutual goals.”

Brian is the former president of Student Government Association (SGA). He enjoys camping, golfing, disc-golfing, flying, cooking, binge-watching Netflix and Hulu and working on home-improvement projects.

Click Here to Connect with Brian!
2020 SRB Emily Bringer

Emily Bringer, of Round Lake, Ill., serves as Elementastic Manager and is responsible for coordinating employees and booking shows.

She is on track to graduate in 2022 with a degree in business administration with an emphasis in human resources. Her career goal is to work in the human resources department for the Chicago Cubs baseball team.

Emily’s main goal is to make sure each event meets everyone's expectations and build her experience to position herself for post-graduation success. She lists communication and positivity as two of her primary strengths.

She is a member of the women’s volleyball team at Lakeland, and in her free time she likes to play volleyball with friends and spend time with her family.

Click Here to Connect with Emily!
2020 SRB Curtiss Dokey

Curtiss Dokey, of Manitowoc, Wis., will serve as the Chief Strategy and Innovation Officer and is responsible for identifying and implementing internal and external Lakeland student-run business (SRB) opportunities for financial growth.

Curtiss is on track to graduate in May of 2022 with an accounting major. He will be searching for a job in tax, and one day hopes to own his own tax firm.

His main goal is to use his financial skills to lay the foundation of this program so it can create more jobs for students and more opportunities for Lakeland and the community for many years.

“I enjoy thinking of new ideas and going a step further and finding out how much that idea costs, how feasible is it, and most importantly, how it makes money,” Curtiss said.

At Lakeland he is also involved with accounting club, fraud committee and the Cooperative Education program. He also enjoys the company of friends and family.

Click Here to Connect with Curtiss!
2020 SRB Sydney Pingitore

Sydney Pingitore, of Kenosha, Wis., serves as President of Merchandising and is responsible for leading the development of the Launch Campus Shop business and operational plans and the opening of a new online and brick-and-mortar store.

Sydney is on track to graduate in May of 2022 with a marketing degree and Co-Op and retail management emphasis areas. Following graduation, she hopes to be regional or district manager for an athletic company like Nike, lululemon, Puma, etc. She ultimately aspires to own a retail franchise.

Sydney brings a background in retail to the team, and she plans to help generate revenue for Lunch while gaining more experience in the retail industry by starting a business from the ground up that will create more job opportunities for Lakeland students.

Sydney has held multiple campus jobs including accounts payable assistant, reading teaching specialist, Blue & Gold Champion and junior admissions counselor. She is also a member of the LU volleyball team. In her free time she likes to shop, hangout with her best friends and play volleyball.

Click Here to Connect with Sydney!
John Putnam

John A. Putnam, of Plymouth, Wis., serves as President of the Nonprofit Division and manages day-to-day operations of Lakeland’s nonprofit relationships as part of Launch.

John plans to graduate in 2024 with a bachelor’s degree in accounting, and he hopes to become a forensic accountant for the U.S. Government.

John brings to his role knowledge in finances/accounting and problem-solving skills. His main goal is to achieve excellence through investing in Lakeland students and the surrounding communities by providing consistent, positive experiences and services through Launch.

John is involved in the Lakeland Jazz Band, Accounting Club and the Forensic Accounting Club. In his free time, he loves to read, play his instruments (he can play six different instruments), learn and hunt.

2020 SRB Ali Wilson

Ali Wilson of Lincoln, Ill., serves as an Event Planner and is responsible for organizing and producing a variety of internal and external events from conception to completion.

Ali plans to finish her bachelor's degree in sports management & leadership with emphasis in athletic coaching, athletic administration and hospitality management this May. She then plans to stay at Lakeland and enroll in the master of science in leadership & organizational development program.

After completing her master's, she plans to work at the collegiate level as a facility/event director or in a leadership position.

Ali plans to use her organizational and leadership skills to create exceptional events for all to enjoy and she wants to give back to Lakeland.

Ali also serves as captain of the LU women's golf team, president of Student-Athlete Advisory Committee and a member of National Society of Leadership & Success. In her free time, she enjoys watching sports, reading, spending time with friends and working out.

Click Here to Connect with Ali!

Student-Run Business Board Members




Nona BeiningCustomer Insights ConsultantSecurian Financial
Monique BrickhamAssistant Professor of Graphic DesignLakeland University
Michael JaberCoordinator of Instructional TechnologySheboygan Area School District
Jennifer KrugelHR Business PartnerRockline Industries
Thomas NyeGeneral Manager & WinemakerThe Blind Horse
Nick O'BrienDirector of Innovation & EngagementFreshTech Innovation / Sheboygan County Economic Development Corporation
Dave SachseOwnerMidwest Perks
Kristin StearnsCEOLakeshore Community Health Care
Donna WendlandtCEOSheboygan County YMCA
Dante WilliamsLakeland University2020 Graduate

Your Monthly Launch Update

We are excited to announce dual sponsorship opportunities for two community events hosted by Launch this summer: the Blasters Golf Outing and the Gus Macker 3-on-3 Basketball Tournament! Sponsorships will assist Launch in funding student wages at local nonprofits, Lakeland Athletics and new business ventures. You will want to get involved with these events and sponsoring is a great way to do so!

If this is not the right time for you to sponsor, we invite you to check out our playing options for the Blasters Golf Outing. Our host venue for the 2021 Blasters Golf Outing is Blackwolf Run in Kohler, Wis.

Launch is shaping the next generation of innovative leaders through these experiences, and by sponsoring and or participating in these events you are helping make that possible.

We invite you to contact our event planner, Ali Wilson, at, with questions, considerations or interest in volunteering.

Questions? Contact Us!

Fill out the form below and a representative from Launch: Lakeland Student-Run Businesses will contact you shortly!