Sports and exercise are multi-billion-dollar industries. From coaching to being an athletic director to working for a college or pro sports team, at Lakeland we help our students find the career path that fits them best. One of the strengths of our Sport Management & Leadership program is that we offer 20+ areas of emphasis, including:
Do you see yourself founding and directing a select-level youth basketball or soccer league? Perhaps you'd like to work in sports information for a college or pro team, or at a golf or tennis resort. Maybe you love the idea of planning sports activities for youngsters at a YMCA or Boys & Girls Club, or helping NFL players reach their peak.
If any of these sports-oriented career paths appeal to you, Lakeland's Sport Management and Leadership major can put you directly on the correct path.
With 20+ areas of emphasis, our Sport Management & Leadership degree allows you to find your niche. The Coaching emphasis is self-explanatory. The Communication Track could lead to public relations and marketing jobs in sports. The Hospitality Management emphasis links nicely with the area's booming golf industry, and the Non-Profit Management emphasis prepares students to serve the YMCA or Boys & Girls Club among other non-profits that delve into fitness or wellness. Strength & Conditioning can lead to careers spanning from becoming a personal trainer to working with college and pro athletes to maximize their performance.
Let us help you find what interests you the most, and pursue your passion and/or dream of working within the sports industry.
*Data provided by U.S. Bureau of Labor Statistics for Marketing & Sales Managers in the spectator sports industry.
At Lakeland, we value work and the learning that happens in the workplace. Our Cooperative Education program is all about hands-on learning outside the classroom. Students learn more by doing. They gain real-world knowledge and earn academic credit for hands-on professional work experience — and coursework is centered around these real-life experiences, situations and career goals. Lakeland students explore their interests and, when they graduate, feel confident they will find a career in which they are passionate.
Lakeland University students have had the opportunity to work with both professional and minor-league sports teams, world-renowned golf courses, PGA of America, local non-profit organizations, etc. — ensuring our students gain the necessary experience to be successful at Lakeland, and beyond.
You already passed your first test, you are interested in applying to Lakeland and learning more about your opportunities to success! Click the button below to being the application process.
Once your application is received, your Lakeland University admissions counselor will be in touch.
*Exceptions to the above admission criteria may be granted for students with a cumulative GPA range from 1.75 to 1.99 if the academic experience that resulted in the less than 2.0 GPA was more than two years ago. Furthermore, typically students with a cumulative GPA range from 1.50 to 1.75 will only be considered if the poor academic performance experience that resulted in the less than 2.0 GPA was more than five years ago. Students receiving an exception will be admitted conditionally.
Athletic Director, Professor of Sport Management & Leadership
