Launch: Lakeland Student-Run Businesses is pursuing the development
of its latest business: a student-run graphic design and marketing
agency. Launch offers LU students unparalleled experiential learning and
small business management opportunities. Students are empowered to
create, develop, manage and lead business ventures while developing into
the next generation of emerging leaders.
We are positioning the
agency to provide high-quality, creative, professional graphic design
and digital marketing services to businesses that see value in
supporting the next generation of professionals. Our clients are
interested in providing real-world experiences to our student workers
that allow them to refine their skills, expand their résumés, build
their portfolios, and prepare them for successful careers. In return,
our best and brightest student employees are eager to conceptualize,
design, and implement original, effective solutions that promote our
clients' products, services, strategies, and goals. We are structuring
the agency to be lead and managed by Lakeland's graphic design
professor, Monique Brickham, and employed by exceptional upper-level
students who have consistently demonstrated their dependable work ethic
and skillful abilities throughout their academic study.
The Launch team is hard at work writing the business plan for the agency this summer. We are at the point where we need to hear from outside voices to provide insight and focus regarding our target market(s), the viability and perception of a student-run agency, and the graphic design and marketing services we should provide.
Please take a moment to answer the following questions. The person who completes the survey should be familiar with your business's marketing and graphic design practices and needs. Your responses will be used in our business plan and the raw data from this survey will be compiled in an appendix. Only Lakeland stakeholders responsible for approving the business plan will be privy to this information.
On behalf of the Launch: Lakeland Student-Run Businesses team, we thank you for your time, comments, and participation.
Sincerely,
Amanda Brandt
Launch Chief Marketing Officer
Monique Brickham
Assistant Professor of Graphic Design and Launch Board of Advisors Member
