The Lakeland University communication Bachelor of Arts (B.A.) degree goes beyond the traditional study of communication to offer a unique curriculum that accentuates the growing role and impact of new media.
Courses taught by experienced instructors prepare students for a wide array of careers including public relations, journalism, web content creation and analysis, public policy research, marketing, human resources, corporate communications, labor relations and speechwriting.
The program emphasizes hands on learning to help develop a better understanding of the Internet, social media, up-to-the-second journalism and much more.
Communication Job Market
Communication has had the largest increase in starting salaries of all bachelor degree programs nationwide — a staggering 17.5% increase for graduates who majored in communication average starting salaries from 2012 to 2013. All communication jobs, regardless of major, also top the pack with a 10.1% increase in starting salary.