No human behavior has evolved more dramatically over the past decade than communication, and there's no stopping these winds of change. Print media continues to scramble, trying to keep up with the ever-changing online world. Social media platforms become more and more prevalent every day, and video communication is gaining in popularity.
When it comes to communication, dramatic change is ongoing, and the traditional ways of reaching an audience simply aren't sustainable – at least on their own. Here at Lakeland University, we are on the cutting edge of the Communication Revolution, and you will be too.
It's a new media world, and the way we choose to address that fact is by making 'new media' the center piece of the puzzle for our Communication major. We've got something new going on, because the curriculums at other colleges and universities just isn't cutting it. They haven't caught on, and we have. There's not another program like ours.
Every business needs someone with strong Communication skills. Businesses are always hiring Communication people. In fact, Communication has had the largest increase in starting salaries of all Bachelor Degree programs nationwide — a staggering 17.5% increase for graduates who majored in Communication.
Courses taught by experienced instructors prepare students for a wide array of careers including public relations, journalism, web content creation and analysis, public policy research, marketing, human resources, corporate communications, labor relations, speech-writing, etc. Others will find that a degree in Communication also provides a solid foundation for continuing one’s education with a professional degree in law or business, or a graduate degree in the arts, humanities, or social sciences.
Facebook, Twitter, and YouTube are just a few forms of "new media" that Lakeland University Communication students dig deep into. We offer courses on blogging and general web-writing strategies, as well as courses based on Google Analytics and how to track the number of online visits and visitor behavior. We delve into "new media" such as LinkedIn, Pinterest, Reddit, Tumblr, Yelp, and whatever may be new and popular by the time you're reading this.
Texting and mobile communication come up, too. Generally, our focus throughout all Communication courses is how to be more evoking in whichever medium we're using.
Experiential education is just what it sounds like—gain real-world knowledge and earn your degree through a variety of learning opportunities. Whether you have prior work experience, want to get work experience but have a busy schedule, or are interested in our tradition Co-Op program, there is an abundance of opportunities to get credit for your work!