When it comes to communication, dramatic change is ongoing, and the traditional ways of reaching an audience simply aren't sustainable – at least on their own. Here at Lakeland University, we are on the cutting edge of the Communication Revolution, and you will be too.
No human behavior has evolved more dramatically over the past decade than communication, and there's no stopping these winds of change. Print media continues to scramble, trying to keep up with the ever-changing online world. Social media platforms become more and more prevalent every day, and video communication is skyrocketing. Generally, our focus throughout all Communication courses is how to be more evoking in whichever medium we're using.
It's a new media world, and the way we choose to address that fact is by making 'new media' the center piece of the puzzle for our Communication major. We've got something new going on, because the curriculums at other colleges and universities just isn't cutting it. They haven't caught on, and we have. There's not another program like ours.
At Lakeland, courses are taught by experienced instructors who prepare students for a wide array of careers including public relations, journalism, web content creation and analysis, public policy research, marketing, human resources, corporate communications, labor relations, speech-writing, etc. Others will find that a degree in Communication also provides a solid foundation for continuing one’s education with a professional degree in law or business, or a graduate degree in the arts, humanities, or social sciences.
Effective Content Creation with Real-World Projects
The communication program gives you the analytical skills to evaluate target audiences and the tactics to create effective verbal, nonverbal, and visual content. Our students thrive in both the face-to-face and digital worlds during and after graduation.
Focused Options: Public Relations and Esports
Additionally, communication offers a Public Relations and Media Production track that focuses on corporate, non-profit, and government strategic communication and external relations. The brand-new Esports minor includes a communication track that allows students to explore broadcasting and programming strategies and technology.
Easy to Double-Major or Double-Minor
The traditional track of the communication major provides the most flexibility in creating the career path that best fits personal goals. Students are encouraged to make the most out of their time at Lakeland University by choosing another major or minor, alongside communication. This flexibility allows students to customize their degree and learning outcomes.
There’s more than one way to get a college education and Lakeland offers them all. Lakeland University students have access to a variety of pathways, and each one can be customized to meet your needs. Since our founding in 1862, Lakeland University has been a leader in finding ways to help students make their dreams come true.
Cooperative Education is all about hands-on learning outside the classroom. Students learn more by doing. They gain real-world knowledge and earn academic credit for hands-on professional work experience — and coursework is centered around these real-life experiences, situations and career goals.
Lakeland students explore their interests and, when they graduate, feel confident they will find a career in which they are passionate.
You may apply at any time as Lakeland University operates on a rolling admission basis with 6 start dates throughout the year. Applications will be reviewed until about two weeks before the start of each term.
Once your application is received, your Lakeland University admissions counselor will be in touch.
*Exceptions to the above admission criteria may be granted for students with a cumulative GPA range from 1.75 to 1.99 if the academic experience that resulted in the less than 2.0 GPA was more than two years ago. Furthermore, typically students with a cumulative GPA range from 1.50 to 1.75 will only be considered if the poor academic performance experience that resulted in the less than 2.0 GPA was more than five years ago. Students receiving an exception will be admitted conditionally.
Associate Professor of Communication
