Few professions have changed more over the past decade than marketing. Lakeland University has responded to the metamorphosis of marketing, restructuring our program and offering four new emphases:
Through Lakeland's innovative Cooperative Education program, marketing students are able to obtain real-world, practical work experience prior to graduating and entering the job force — often times with world-class companies that are located just a few miles from Lakeland’s main campus,
People who work in marketing have two interrelated jobs—to sell to clients what they are looking to buy, and to educate clients as to what is available for sale. The real art of marketing comes in the various ways that marketers meet these two goals. The study of marketing considers all phases of product/service delivery, from the conception of new ideas to packaging, pricing, promotion, and distribution.
Students with a Lakeland degree in marketing enter this dynamic field with a solid foundation in economic theory, business management, market research and consumer behavior, as well as a deeper knowledge of an emphasis area related to the marketing field.
*Data provided by Job Center of Wisconsin's Occupational Employment & Wage Statistics for advertising; marrketing; promotions; public relations; and sales managers.
Students with entrepreneurial skills/interests thrive at Lakeland. Through programs like Launch: Lakeland Student-Run Businesses, our partnership with Jake’s, a Lakeland Community and the opportunity the work alongside faculty who are experienced entrepreneurs, Lakeland is ideal for students who have aspirations to start/own their own business.
At Lakeland, we value work and the learning that happens in the workplace. Our Cooperative Education program is all about hands-on learning outside the classroom. Students learn more by doing. They gain real-world knowledge and earn academic credit for hands-on professional work experience — and coursework is centered around these real-life experiences, situations and career goals. Lakeland students explore their interests and, when they graduate, feel confident they will find a career in which they are passionate.
Lakeland has partnered with many local, world-class businesses — ensuring our students have the opportunity to gain the necessary experience to be successful at Lakeland, and beyond.
There’s more than one way to get a college education and Lakeland offers them all. Lakeland University students have access to a variety of pathways, and each one can be customized to meet your needs. Since our founding in 1862, Lakeland University has been a leader in finding ways to help students make their dreams come true.
You may apply at any time as Lakeland University operates on a rolling admission basis with 6 start dates throughout the year. Applications will be reviewed until about two weeks before the start of each term.
Once your application is received, your Lakeland University admissions counselor will be in touch.
*Exceptions to the above admission criteria may be granted for students with a cumulative GPA range from 1.75 to 1.99 if the academic experience that resulted in the less than 2.0 GPA was more than two years ago. Furthermore, typically students with a cumulative GPA range from 1.50 to 1.75 will only be considered if the poor academic performance experience that resulted in the less than 2.0 GPA was more than five years ago. Students receiving an exception will be admitted conditionally.
Assistant Professor of Business Administration
