Lakeland University News

LU Esports Teams Up With ALSF To Help Cure Childhood Cancer

LU Esports Teams Up With ALSF To Help Cure Childhood Cancer


LU Esports Teams Up With ALSF To Help Cure Childhood Cancer

Lakeland University’s Esports team has been enjoying plenty of success this season. On Sunday, April 14, the Muskies will be playing with an even bigger cause in mind.

Lakeland Esports will be holding a fundraiser for Alex’s Lemonade Stand Foundation (ALSF), which has a mission of changing the lives of children with cancer through funding impactful research, raising awareness, supporting families and empowering everyone to help cure childhood cancer.

The Muskies will hold an eight-hour stream on their Twitch channel beginning at 9 a.m. that can be extended with donations up to 24 hours.

The stream will feature members of the Muskies team playing various games and raising money to benefit Alex’s Lemonade Stand. There will be plenty of incentives for reaching specific fundraising goals, including extending the stream and team members performing various challenges.

Brett Sheldon, Lakeland’s head Esports coach, said he was contacted by Alex's Lemonade Stand about the opportunity.

“They wanted to expand their reach into Esports as a way to engage more audiences and they thought getting in touch with an established program would benefit both parties,” Sheldon said.

“This is a great way for our program to give back to our community through our students and their hard work. Our stream is very student run, so I want to showcase their abilities in a different light other than our game days.”

Donors can participate in-person on the day of the stream by visiting Lakeland’s Esports arena located on LU’s main campus. Donations will also be accepted to the stream, and donations can be mailed.

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