Business Administration at Lakeland University

Earn Your Business Degree & Gain Experience

The business administration major, produces graduates with a wide range of skills and expertise. Its core set of classes introduces students to the major fields within business and economics, while requiring students to “focus” on a particular area of business through their choice of emphasis. Students thus graduate with essential competencies in business administration, as well as focused understanding of at least one key area. This combination of broad-based and specific knowledge in business opens doors into marketing and finance, as well as leadership positions in private industry, government and nonprofit organizations.

Business degree at Lakeland University
Earn Your Bachelor's Degree & MBA In Just

5 Years

Formats

Main Campus (Full-Time) Six Centers 100% Online Online Live BlendEd Live

Cooperative Education

Interested in a business degree from Lakeland University? Contact us today!
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Business Administration at Lakeland University

Business Major with 20+ Areas of Emphasis

One of our most popular majors is stronger than ever, with 20+ revamped areas of emphasis that companies value when hiring college graduates. If your objective is to gain broad exposure to the business curriculum while honing specific areas of expertise, Business Administration is the major for you.

Real-world experiences are critical components of any top-of-the-stack resume, especially when it comes to the world of business. Today's employers want to know if you can do the work, analyze business problems, and solve them, often on deadline.

At Lakeland University, we value work and experiential learning. Students gain real-world knowledge and earn their degree through a variety of learning opportunities. Whether you have prior work experience, want to get work experience but have a busy schedule, or have just graduated high-school — our award-winning Cooperative Education program provides an abundance of opportunities to get hands-on experience and earn academic credit for your work!

Areas of Emphasis

Lakeland University has consulted with employers and advisory boards to analyze career development data and national market trends to establish the following 20+ emphases:

  • Business Economics 
  • Communication
  • Digital Marketing
  • Finance 
  • Forensic/Fraud 
  • Graphic Design
  • Healthcare Management 
  • Hospitality Management 
  • HR Management
  • Insurance 
  • International Business 
  • Management 
  • Marketing
  • Nonprofit Management 
  • Retail Management 
  • Sales Management
  • Sport Management 
  • Sustainability
  • ...and more!

Students who have successfully completed a B.A. in Business Administration from Lakeland University will be able to:

  • Explain the major concepts in the functional areas of accounting, economics, marketing, finance, management, leadership, and management information systems.
  • Construct and present effective oral and written forms of professional communication.
  • Identify the key legal and ethical issues related to contemporary business conduct.
  • Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.

Become An Entrepreneur

Students with entrepreneurial skills/interests thrive at Lakeland. Through programs like Launch: Lakeland Student-Run Businesses, our partnership with Jake’s, a Lakeland Community and the opportunity the work alongside faculty who are experienced entrepreneurs, Lakeland is ideal for students who have aspirations to start/own their own business.

What Makes Our Program Unique?

  • Our program teaches students to analyze and solve complex problems applicable in various situations, making graduates valuable assets in the workforce.
  • The versatility of this degree provides a broad foundation in various aspects of business, including finance, marketing, management, entrepreneurship, and operations to name a few.
  • This degree coupled with experiential learning through Cooperative Education experiences elevates students graduating from Lakeland University arming them with hands-on career experience.
  • Lakeland’s master’s degree in business administration (MBA) program allows students to continue advanced education in their major and network with business professionals.
  • Partnership with Jake's, A Lakeland Community in downtown Sheboygan is dedicated to aid students in gaining skills to start their own company.

    Why Lakeland?

    There’s more than one way to get a college education and Lakeland offers them all. Lakeland University students have access to a variety of pathways, and each one can be customized to meet your needs. Since our founding in 1862, Lakeland University has been a leader in finding ways to help students make their dreams come true.

    • Traditional, main campus located in Sheboygan Co.
    • Six Centers located throughout the state of Wisconsin.
    • Flexible delivery formats:
      • Onsite: In class one night per week at one of our six center locations
      • Online: participate weekly when it works best for you
      • Online Live: attend live classes virtually from anywhere one night per week
      • BlendEd Live: attend classes in-person or online … you choose each week
    • Transfer up to 90-credits
    • Financial aid, scholarships and discounts are available
    • Individualized advising and career development support
    • Award-winning Cooperative Education program allows students to earn college credit for professional work experiences
    Apply Now

    First Time Freshman

    • Step 1: Complete an application online.
    • Step 2: Submit official high school transcripts directly to Lakeland University.

    Transfer Students

    • Step 1: Complete an application online.
    • Step 2: Request official transcripts from all institutions of higher education attended to be sent directly to Lakeland University.
      • Students who have NOT completed 12 transferrable credits MUST submit official high school transcripts.

    Apply Now

    You may apply at any time as Lakeland University operates on a rolling admission basis with 6 start dates throughout the year. Applications will be reviewed until about two weeks before the start of each term.

    Main-Campus (Full-Time)
    Evening/Online (Adult)

    Admission Requirements

    Once your application is received, your Lakeland University admissions counselor will be in touch.

    • Lakeland University accepts a high school diploma with a cumulative GPA of 2.0 or above or the equivalent of a high school diploma.
    • Lakeland University accepts transfer students who have earned at least a 2.0 cumulative GPA and are in good standing at other accredited institutions of higher learning.
    • We review each application on an individual basis.

    *Exceptions to the above admission criteria may be granted for students with a cumulative GPA range from 1.75 to 1.99 if the academic experience that resulted in the less than 2.0 GPA was more than two years ago. Furthermore, typically students with a cumulative GPA range from 1.50 to 1.75 will only be considered if the poor academic performance experience that resulted in the less than 2.0 GPA was more than five years ago. Students receiving an exception will be admitted conditionally.

    Meet Our Business Faculty

    Academic Affairs | Athletics |
    Main Campus (Traditional) |
    April A. Arvan, Ph.D.

    April A. Arvan, Ph.D.

    Athletic Director, Professor of Sport Management & Leadership

    Academic Affairs | Cooperative Education |
    Main Campus (Traditional) |
    Britanni Meinnert, CHE, M.B.A.

    Britanni Meinnert, CHE, M.B.A.

    Instructor of Hospitality Management, Chair Business & Technology

    Academic Affairs |
    Main Campus (Traditional) |

    Kim Viglietti

    Assistant Professor of Business Administration

    Lorinda Lewis

    Lorinda Lewis

    Dean, College of Business and Science

    Academic Affairs |

    Stephanie Hoskins

    Instructor of Business Administration, Herbert Kohler & Frank Jacobson Chair in Business and Entrepreneurship

    Main Campus (Traditional) |
    Brant Pearson, Ph.D.

    Brant Pearson, Ph.D.

    Assistant Dean, J. Garland Schilcutt School of Business & Entrepreneurship; Assistant Professor of Business Administration

    Business Administration, B.A.

    Students who have successfully completed a B.A. in Business Administration from Lakeland University should be able to:

    • Explain the major concepts in the functional areas of accounting, economics, marketing, finance, management, leadership, and management information systems.
    • Construct and present effective oral and written forms of professional communication.
    • Identify the key legal and ethical issues related to contemporary business conduct.
    • Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.

    Major Requirements (51-66 semester hours)

    Students should complete at least one emphasis designated for the Business Administration major:

    • Students completing an available internship course as part of their specific emphasis must complete three (3) semester hours of the internship course.^

    Business Economics (12-13 semester hours)

    A student is not eligible to choose this emphasis if completing a minor in Economics.

    One of the following:

    Communication (12 semester hours)

    Cooperative Education (22-26 semester hours)

    *Only available to Business Administration or Organizational Leadership and Development majors.

    Digital Marketing (12-13 semester hours)

    Choose 4 of 5:

    Entrepreneurship (14-15 semester hours)

    Choose 5 of 8:

    Finance (12-13 semester hours)

    Choose 4 of 5:

    Forensic/Fraud (15 semester hours)

    Graphic Design (15-16 semester hours)

    A student is not eligible to choose this emphasis if completing a major in Graphic Design.

    Courses offered in-person, at Lakeland's home campus location. 

    Choose 5 of 6:

    Healthcare Management (12-13 semester hours)

    Courses for this emphasis are typically scheduled online or in other course formats. 

    Choose 4 of 5:

    Hospitality Management (12-20 semester hours)

    • A student is not eligible to complete this emphasis if also completing a major in Hospitality Management.

    Choose 4 of 5:

    Human Resource Management (12-13 semester hours)

    Choose 4 of 5:

    Insurance (15-16 semester hours)

    Courses for this emphasis are typically scheduled online or in other course formats.

    Choose 5 of 6:

    International Business (15-16 semester hours)

    Choose 4 of 8:

    Management (12-13 semester hours)

    A student is not eligible to complete an optional emphasis in Athletic Administration with Management. A student completing a major in Marketing is not eligible to use

     to fulfill a course requirement in the emphasis in Management.

    Choose 4 of 7:

    Marketing (15-16 semester hours)

    Choose 5 of 7:

    Nonprofit Management (12-13 semester hours)

    Courses for this emphasis are typically scheduled online or in other course formats. 

    Choose 4 of 5:

    Retail Management (15-16 semester hours)

    Choose 5 of 6:

    Sales Management (12-13 semester hours)

    Choose 4 of 5:

    Sport Management (15-16 semester hours)

    • A student is not eligible to choose this emphasis if completing a major in Sport Management and Leadership or a minor in Sport Management.
    • Courses for this emphasis can be in-person (home campus), online or in other course formats.

    Choose 5 of 7:

    Student Designed (12 semester hours)

    • Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of Business & Entrepreneurship
    • Students may fulfill the emphasis requirement by completing current courses offered by the College of Business and Science, courses offered in other College of Humanities and Education, cooperative design courses, or internship experiences that are relevant to an area of interest.

    Sustainability (13-14 semester hours)

    Choose 3 of 4:

    Optional Emphases to Supplement this Major:

    Notes:

    • A student completing a major in Business Administration with a Management emphasis is not eligible to complete a major in Sport Management and Leadership with an Athletic Administration emphasis. The student may complete a different emphasis.
    • A student completing a major in Business Administration may earn a major in Organizational Leadership and Development by completing a separate emphasis of study, one for business, one for organizational leadership. Student may also earn a major in Accounting. 
    • A student completing a major in Business Administration is not eligible to earn a minor in Cooperative Education* or Marketing.
      • A student is not eligible to complete Cooperative Education emphasis requirements of other majors.
    • Students pursuing two or more Business related majors requiring completion of an emphasis must select a separate emphasis area for each major, mindful of any emphasis restrictions.
    • ^Degree restrictions apply.
    Close

    Business Administration Minor

    Minor Requirements (21 semester hours)

    Notes:

    • The course selected to meet the elective requirement may not have been previously used to fulfill requirements of another Business major, minor or emphasis.
    • A student completing a minor in Business Administration is not eligible to earn a major in Accounting, Business Administration, Hospitality Management, Marketing, Data Science, or Organizational Leadership and Development.
    • A student completing a minor in Business Administration is not eligible to earn a minor in Marketing.
    Close

    Four-Year Plan: Business Administration

    Sample Four-Year Plan of Study 2024-2025

    The following are sample plans of course requirements to complete the Business Administration major in four years or eight semesters.

    • Each student's experience will vary slightly, as these plans do not include transfer work or credit for prior learning (such as Advanced Placement-AP).
    • Math, English, and Reading placement is primarily determined by high school performance and confirmed by on-site assessment.
      • If fundamental courses are required, they should be taken within the first year.
    • All courses listed are three semester hours unless indicated otherwise.

    NOTE: Four-year plans assume the student is prepared to take the courses listed. If prerequisites are required, additional semester hours may be required to complete the degree.

    Refer to the 

      or   for additional information about this major and requirements to degree. 

    Business Administration Major with a Business Economics Emphasis

    First Year

    Fall Semester (16 semester hours)

    Spring Semester (15 semester hours)

    Second Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Third Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Fourth Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Total

    Total semester hours for graduation: 121

    Notes:

    *One of the following:

    , , , or  AND .

    Business Administration Major with a Communication Emphasis

    First Year

    Fall Semester (16 semester hours)

    Spring Semester (15 semester hours)

    Second Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Third Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Fourth Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Total

    Total semester hours for graduation: 121

    Business Administration Major with a Cooperative Education Emphasis

    First Year

    Fall Semester (16 semester hours)

    Spring Semester (15 semester hours)

    Second Year

    Fall Semester (15 semester hours)

    Spring Semester (13 semester hours)

    Third Year

    Fall Semester (16 semester hours)

    Spring Semester (16 semester hours)

    Fourth Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Total

    Total semester hours for graduation: 121

    Notes:

    *Students must take twenty to twenty-two semester hours of Experiential Learning. 

    •  or  can be completed one time each, consecutively, for a total maximum of twelve (12) semester hours.
    • Remaining semester hours must be completed in .

     

    Business Administration Major with a Entrepreneurship, Finance, Graphic Design, Insurance, International Business, Marketing, Retail Management, or Sport Management Emphasis

    First Year

    Fall Semester (16 semester hours)

    Spring Semester (15 semester hours)

    Second Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Third Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    • GEN 4XX - Core III (WI)
    • Emphasis Course #3*
    • Elective
    • Elective
    • Elective

    Fourth Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Total

    Total semester hours for graduation: 121

    Notes:

    *Entrepreneurship - Choose 5 of 8: 

     or  or 

     Finance - Choose 5 of 6: 

    , , , , ,  AND .

     Graphic Design - Choose 5 of 6:

     AND , , , , , .

     Insurance - Choose 5 of 6:

    , , , , ,  AND .

     International Business -

    ; Choose 4 of 8: , , , ,  AND ,  OR .

     Marketing - Choose 5 of 7:

    ,  OR , ,  AND , , , .

     Retail Management - Choose 5 of 6:

    , , ,  AND , , .

     Sport Management - Choose 5 of 7:

    ,  AND , , , , .

    Business Administration Major with a Forensic/Fraud Emphasis

    First Year

    Fall Semester (16 semester hours)

    Spring Semester (15 semester hours)

    Second Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Third Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Fourth Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Total

    Total semester hours for graduation: 121

    Business Administration Major with a Digital Marketing, Healthcare Management, Hospitality Management, Human Resource Management, Management, Nonprofit Management, Sales Management, or Student Designed Emphasis

    First Year

    Fall Semester (16 semester hours)

    Spring Semester (15 semester hours)

    Second Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Third Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    • GEN 4XX - Core III (WI)
    • Emphasis Course #3*
    • Elective
    • Elective
    • Elective

    Fourth Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Total

    Total semester hours for graduation: 121

    Notes:

    *Digital Marketing - Choose 4 of 5: 

     OR  AND 

     Healthcare Management - Choose 4 of 5: 

     AND .

     Hospitality Management - Choose 4 of 5: 

     AND , .

     Human Resource Management - Choose 4 of 5: 

     AND .

     Management - Choose 4 of 7: 

     AND .

     Nonprofit Management - Choose 4 of 5: 

     AND .

     Sales Management - Choose 4 of 5: 

     AND .

     Student Designed - Students may propose a twelve (12) semester-hour emphasis in an area of academic interest that complements their major in the J. Garland Schilcutt School of   Business & Entrepreneurship. Students may fulfill the emphasis requirement by completing current courses offered by the College of Business and Science, courses offered in other   College of Humanities and Education, cooperative design courses, or internship experiences that are relevant to an area of interest.

    Business Administration Major with a Sustainability Emphasis

    First Year

    Fall Semester (16 semester hours)

    Spring Semester (15 semester hours)

    Second Year

    Fall Semester (16 semester hours)

    Spring Semester (15 semester hours)

    Third Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    • GEN 4XX - Core III (WI)
    • Emphasis Course #3
    • Elective
    • Elective
    • Elective

    Fourth Year

    Fall Semester (15 semester hours)

    Spring Semester (15 semester hours)

    Total

    Total semester hours for graduation: 122

    Notes:

    *Choose 3 of 4:

    , , /,  AND .

    Close

    Contact us to learn more about the Business Administration degree at Lakeland University.

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