Business Administration at Lakeland University

Earn Your Business Degree & Gain Experience

The business administration major, produces graduates with a wide range of skills and expertise. Its core set of classes introduces students to the major fields within business and economics, while requiring students to “focus” on a particular area of business through their choice of emphasis. Students thus graduate with essential competencies in business administration, as well as focused understanding of at least one key area. This combination of broad-based and specific knowledge in business opens doors into marketing and finance, as well as leadership positions in private industry, government and nonprofit organizations.

Business degree at Lakeland University
Earn Your Bachelor's Degree & MBA In Just

5 Years


Main Campus (Full-Time) Six Centers 100% Online Online Live BlendEd Live

Cooperative Education

Interested in a business degree from Lakeland University? Contact us today!
First Name*
Last Name*

Business Administration at Lakeland University

Business Major with 20+ Areas of Emphasis

One of our most popular majors is stronger than ever, with 20+ revamped areas of emphasis that companies value when hiring college graduates. If your objective is to gain broad exposure to the business curriculum while honing specific areas of expertise, Business Administration is the major for you.

Real-world experiences are critical components of any top-of-the-stack resume, especially when it comes to the world of business. Today's employers want to know if you can do the work, analyze business problems, and solve them, often on deadline.

At Lakeland University, we value work and experiential learning. Students gain real-world knowledge and earn their degree through a variety of learning opportunities. Whether you have prior work experience, want to get work experience but have a busy schedule, or have just graduated high-school — our award-winning Cooperative Education program provides an abundance of opportunities to get hands-on experience and earn academic credit for your work!

Areas of Emphasis

Lakeland University has consulted with employers and advisory boards to analyze career development data and national market trends to establish the following 20+ emphases:

  • Business Economics 
  • Communication
  • Digital Marketing
  • Finance 
  • Forensic/Fraud 
  • Graphic Design
  • Healthcare Management 
  • Hospitality Management 
  • HR Management
  • Insurance 
  • International Business 
  • Management 
  • Marketing
  • Nonprofit Management 
  • Retail Management 
  • Sales Management
  • Sport Management 
  • Sustainability
  • ...and more!

Students who have successfully completed a B.A. in Business Administration from Lakeland University will be able to:

  • Explain the major concepts in the functional areas of accounting, economics, marketing, finance, management, leadership, and management information systems.
  • Construct and present effective oral and written forms of professional communication.
  • Identify the key legal and ethical issues related to contemporary business conduct.
  • Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.

Become An Entrepreneur

Students with entrepreneurial skills/interests thrive at Lakeland. Through programs like Launch: Lakeland Student-Run Businesses, our partnership with Jake’s, a Lakeland Community and the opportunity the work alongside faculty who are experienced entrepreneurs, Lakeland is ideal for students who have aspirations to start/own their own business.

What Makes Our Program Unique?

  • Our program teaches students to analyze and solve complex problems applicable in various situations, making graduates valuable assets in the workforce.
  • The versatility of this degree provides a broad foundation in various aspects of business, including finance, marketing, management, entrepreneurship, and operations to name a few.
  • This degree coupled with experiential learning through Cooperative Education experiences elevates students graduating from Lakeland University arming them with hands-on career experience.
  • Lakeland’s master’s degree in business administration (MBA) program allows students to continue advanced education in their major and network with business professionals.
  • Partnership with Jake's, A Lakeland Community in downtown Sheboygan is dedicated to aid students in gaining skills to start their own company.

    Why Lakeland?

    There’s more than one way to get a college education and Lakeland offers them all. Lakeland University students have access to a variety of pathways, and each one can be customized to meet your needs. Since our founding in 1862, Lakeland University has been a leader in finding ways to help students make their dreams come true.

    • Traditional, main campus located in Sheboygan Co.
    • Six Centers located throughout the state of Wisconsin.
    • Flexible delivery formats:
      • Onsite: In class one night per week at one of our six center locations
      • Online: participate weekly when it works best for you
      • Online Live: attend live classes virtually from anywhere one night per week
      • BlendEd Live: attend classes in-person or online … you choose each week
    • Transfer up to 90-credits
    • Financial aid, scholarships and discounts are available
    • Individualized advising and career development support
    • Award-winning Cooperative Education program allows students to earn college credit for professional work experiences
    Apply Now

    First Time Freshman

    • Step 1: Complete an application online.
    • Step 2: Submit official high school transcripts directly to Lakeland University.

    Transfer Students

    • Step 1: Complete an application online.
    • Step 2: Request official transcripts from all institutions of higher education attended to be sent directly to Lakeland University.
      • Students who have NOT completed 12 transferrable credits MUST submit official high school transcripts.

    Apply Now

    You may apply at any time as Lakeland University operates on a rolling admission basis with 6 start dates throughout the year. Applications will be reviewed until about two weeks before the start of each term.

    Main-Campus (Full-Time)
    Evening/Online (Adult)

    Admission Requirements

    Once your application is received, your Lakeland University admissions counselor will be in touch.

    • Lakeland University accepts a high school diploma with a cumulative GPA of 2.0 or above or the equivalent of a high school diploma.
    • Lakeland University accepts transfer students who have earned at least a 2.0 cumulative GPA and are in good standing at other accredited institutions of higher learning.
    • We review each application on an individual basis.

    *Exceptions to the above admission criteria may be granted for students with a cumulative GPA range from 1.75 to 1.99 if the academic experience that resulted in the less than 2.0 GPA was more than two years ago. Furthermore, typically students with a cumulative GPA range from 1.50 to 1.75 will only be considered if the poor academic performance experience that resulted in the less than 2.0 GPA was more than five years ago. Students receiving an exception will be admitted conditionally.

    Meet Our Business Faculty

    Academic Affairs | Athletics |
    Main Campus (Traditional) |
    April A. Arvan, Ph.D.

    April A. Arvan, Ph.D.

    Athletic Director, Professor of Sport Management & Leadership

    Academic Affairs | Cooperative Education |
    Main Campus (Traditional) |
    Britanni Meinnert, CHE, M.B.A.

    Britanni Meinnert, CHE, M.B.A.

    Associate VP for Cooperative Education, Instructor of Hospitality Management, Chair Business & Technology

    Academic Affairs |
    Main Campus (Traditional) |

    Kim Viglietti

    Assistant Professor of Business Administration

    Lorinda Lewis

    Lorinda Lewis

    Dean, College of Business and Science

    Academic Affairs |

    Stephanie Hoskins

    Instructor of Business Administration, Herbert Kohler & Frank Jacobson Chair in Business and Entrepreneurship

    Main Campus (Traditional) |
    Brant Pearson, Ph.D.

    Brant Pearson, Ph.D.

    Assistant Professor of Business Administration

    Contact us to learn more about the Business Administration degree at Lakeland University.

    Our site uses cookies and third-party analytics tools. Your continued use of this site indicates your consent to these services. See our privacy policy for more details. Dismiss this notice