One of our most popular majors is stronger than ever, with 20+ revamped areas of emphasis that companies value when hiring college graduates. If your objective is to gain broad exposure to the business curriculum while honing specific areas of expertise, Business Administration is the major for you.
"I think what makes Business Administration appealing for students is that they have a chance to concentrate on a certain area," says Paul Pickhardt, Dean of Lakeland's J. Garland Schilcutt School of Business, Science & Technology. "So while they get the broad-based education, they're also asked to pick (at least) one area where they can really concentrate their studies."
With one or more emphasis attached to your Business Administration degree, you will be strongly positioned to enter the workforce.
Lakeland University has consulted with employers and advisory boards to analyze career development data and national market trends to establish the following 20+ emphases:
Business Economics | Communication | Cooperative Education
Digital Marketing | Finance | Forensic/Fraud | Graphic Design
Healthcare Management | Hospitality Management | HR Management
Insurance | International Business | Management | Marketing
Nonprofit Management | Retail Management | Sales Management
Sport Management | Student-Designed | Sustainability
The combination of broad-based and specific knowledge in business opens doors into marketing and finance, as well as leadership positions in private industry, government, and nonprofit organizations. In its comprehensiveness and commitment to developing problem-solving and decision making skills, the business administration program is designed to help its graduates succeed anywhere.
Lakeland also offers Master's programs in Business Administration, as well as Leadership & Organizational Development. Through Lakeland's "fast-track plan" students can take dual-credit classes that will satisfy requirements for both the bachelor's and master's degrees. Students will need to complete an additional year of classes to earn their graduate degree.
Real-world experiences are critical components of any top-of-the-stack resume, especially when it comes to the world of business. Today's employers want to know if you can do the work, analyze business problems, and solve them, often on deadline.
At Lakeland University, we value work and experiential learning. Students gain real-world knowledge and earn their degree through a variety of learning opportunities. Whether you have prior work experience, want to get work experience but have a busy schedule, or are interested in our traditional Cooperative Education program, there is an abundance of opportunities to get hands-on experience and earn academic credit for your work!
"Any one of these emphasis areas, coupled with our core Business Administration curriculum, will prepare students for jobs in those fields," says Pickhardt. "These changes create new choices for our students that match needs in the marketplace."
Traditional Students (Main Campus): Lakeland's Cooperative Education program will provide 12-18 months of full-time work experience, academic credit for their work, and a combination of scholarships and wages that will significantly reduce or eliminate post-graduation debt.
Kellett School (Evening/Online): Earn academic credit toward your degree on the job – without stepping footing a traditional classroom! Whether it’s projects you’re already doing or much-needed tasks your boss doesn’t have time for – only Lakeland lets you earn academic credit for real-time work projects.