Lakeland University Branding

Position & Promise

Since its founding in 1862, Lakeland is committed to expanding access to higher education. Today, that commitment is realized through generous financial aid packages and student-centered initiatives such as our award-winning Cooperative Education program, the flexibility of our BlendEd format of learning and faculty who have a passion for teaching. Through these innovative opportunities, Lakeland provides students a customized college experience that allows them to earn an education based on their individual needs and aspirations. Lakeland makes students feel at home with a welcoming, encouraging and accepting attitude. Lakeland attracts people who accept challenges, seek engagement and want to become part of an authentic community.

In the increasingly competitive marketplace for students and charitable contributions, our institutional distinctiveness is an asset—but only if we communicate it effectively. Effective communication begins with consistency. As an institution, we must ensure rigorous adherence to our brand guidelines. Please review the content below, as well as our brand manual, which articulates key messages and provides guidelines for representing the institution in verbal and visual media.

We look forward to working with you. If you have any logo usage, typography, color palette, photography or other creative usage questions about the Lakeland University brand, please contact us.

Brand Manual

Graphic Guidelines

This brand guidelines manual outlines the appropriate graphic standards and proper usage of the Lakeland University logo and all other associated identity elements. By following the guidelines outlined in this book, you will avoid compromising the power and integrity of the brand. Please adhere strictly to all the graphic guidelines set forth in this manual. By doing so, you will ensure that Lakeland University’s identity retains its strength. Items that do not show examples must be approved prior to usage.

Download Brand Manual
Download Athletics Brand Manual
Brand Manual - Table of Contents

Resources

Below are dropdown menus providing access to commonly used brand-related resources. Just contact us at marketing@lakeland.edu with any questions.

Click the links below to download the logos:

If you need to use the Lakeland University seal, please contact marketing@lakeland.edu 

Click the link below to download Lakeland's branded PowerPoint templates. 

Download PowerPoint Templates

Click the button below to download Lakeland University's letterhead template. 

Download Letterhead
HOW TO ORDER BUSINESS CARDS:

Please confirm with your supervisor how many business cards you should order to ensure there is enough money in your budget to place the order.

  • Click this link: stores.zmrman.com/zimmermann
    • Username: lakeuser
    • Password: Lake3718
  • Select quantity and hit “Add”
  • Enter all of your information
  • Please proof your business card.
  • Select “Checkout”
  • Please proof your business card again
    • If approved, select the check box stating “I am responsible for all costs…”
    • Select “Approve Proof”
  • Verify the quantity – if you update that number please select “Update”
  • Enter the “Requester Information” – this will allow you to ensure your order is submitted and when it gets approved, denied, etc.
  • Enter “Shipping Information” (i.e. location you would like the business cards delivered to)
  • Select “Billing Info”
  • Please confirm quantity and price is correct and select “Review Order”
    • Please leave “Budget Account Number” blank
  • For the last time, please ensure all your information is correct. Once confirmed please select “Send Order”.
    • This will then trigger an email to you confirming the order was submitted as well as to the approvers. Once approved you will receive another notification stating that your request has been approved.
  • Typical turnaround time for business cards is 4-6 business days
Order Business Cards

Click the link below to update your email signature. Instructions on how to make the updates in Outlook and Office 365 are provided on the next page.

Update Email Signature

To order a name badge, please send an email to marketing@lakeland.edu that includes the information below. 

  • Name
  • Job Title
  • Budget Account #
Request Name Badge

Colors

Navy Blue

  • Pantone 289 C
  • C:98 M:84 Y:46 K:51
  • R:12 G:35 B:63
  • WEB: #0C233F

Gold

  • Pantone 123 C
  • C:0 M:23 Y:91 K:0
  • R:255 G:198 B:47
  • WEB: #FFC62F

Muskies Blue

  • Pantone 285 C
  • C:91 M:53 Y:0 K:0
  • R:0 G:112 B:185
  • WEB: #0070b9

Muskies Gray

  • Pantone Cool Gray 7 C
  • C:42 M:35 Y:35 K:1
  • R:147 G:149 B:152
  • WEB: #97999B
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