Since its founding in 1862, Lakeland is committed to expanding access to higher education. Today, that commitment is realized through generous financial aid packages and student-centered initiatives such as our award-winning Cooperative Education program, the flexibility of our BlendEd format of learning and faculty who have a passion for teaching. Through these innovative opportunities, Lakeland provides students a customized college experience that allows them to earn an education based on their individual needs and aspirations. Lakeland makes students feel at home with a welcoming, encouraging and accepting attitude. Lakeland attracts people who accept challenges, seek engagement and want to become part of an authentic community.
In the increasingly competitive marketplace for students and charitable contributions, our institutional distinctiveness is an asset—but only if we communicate it effectively. Effective communication begins with consistency. As an institution, we must ensure rigorous adherence to our brand guidelines. Please review the content below, as well as our brand manual, which articulates key messages and provides guidelines for representing the institution in verbal and visual media.
We look forward to working with you. If you have any logo usage, typography, color palette, photography or other creative usage questions about the Lakeland University brand, please contact us.
This brand guidelines manual outlines the appropriate graphic standards and proper usage of the Lakeland University logo and all other associated identity elements. By following the guidelines outlined in this book, you will avoid compromising the power and integrity of the brand. Please adhere strictly to all the graphic guidelines set forth in this manual. By doing so, you will ensure that Lakeland University’s identity retains its strength. Items that do not show examples must be approved prior to usage.
Below are dropdown menus providing access to commonly used brand-related resources. Just contact us at marketing@lakeland.edu with any questions.
Logos
Click the links below to download the logos:
If you need to use the Lakeland University seal, please contact marketing@lakeland.edu
PowerPoint
Click the link below to download Lakeland's branded PowerPoint templates.
Letterhead
Click the button below to download Lakeland University's letterhead template.
Business Cards
Please confirm with your supervisor how many business cards you should order to ensure there is enough money in your budget to place the order.
Email Signature
Click the link below to update your email signature. Instructions on how to make the updates in Outlook and Office 365 are provided on the next page.
Name Badge
To order a name badge, please send an email to marketing@lakeland.edu that includes the information below.
Navy Blue
Gold
Muskies Blue
Muskies Gray