Marketing at Lakeland University

Earn Your Marketing Degree & Gain Experience

Few professions have changed more over the past decade than marketing. Lakeland University has responded to the metamorphosis of marketing, restructuring our program and offering four new emphases:

  • Sales Management
  • Digital Marketing
  • Retail Management
  • Graphic Design

Through Lakeland's innovative Cooperative Education program,  marketing students are able to obtain real-world, practical work experience prior to graduating and entering the job force — often times with world-class companies that are located just a few miles from Lakeland’s main campus,


Main Campus (Full-Time) Six Centers 100% Online Online Live BlendEd Live

Cooperative Education

Choose From Over 10+ Areas of Emphases

Interested in an accounting degree from Lakeland University? Contact us today!
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Marketing at Lakeland University

Most colleges offer a business degree, but our degree will make you more attractive to employers

People who work in marketing have two interrelated jobs—to sell to clients what they are looking to buy, and to educate clients as to what is available for sale. The real art of marketing comes in the various ways that marketers meet these two goals. The study of marketing considers all phases of product/service delivery, from the conception of new ideas to packaging, pricing, promotion, and distribution.

Students with a Lakeland degree in marketing enter this dynamic field with a solid foundation in economic theory, business management, market research and consumer behavior, as well as a deeper knowledge of an emphasis area related to the marketing field. 

What Makes Our Program Unique?

  • Broadens students' perspective on marketing and the true benefits it brings to the company, i.e. increases brand visibility & awareness among the target audience making the company/brand memorable.
  • Teaches students that marketing helps acquire the customer by building the brand, increasing brand visibility, retaining the customer through a sustainable competitive advantage.
  • Incorporates critical core business classes such as finance, economics, and accounting while emphasizing communication and art.
  • Through our Cooperative Education program, students get real-world marketing opportunities with outside corporations and organizations giving our students an advantage when it’s time to graduate.

Students who have successfully completed a B.A. in Marketing from Lakeland University will be able to:

  • Explain the major concepts in the functional areas of accounting, economics, marketing, management, leadership, and management information systems.
  • Construct and present effective oral and written forms of professional communication.
  • Identify the key legal and ethical issues related to contemporary business conduct.
  • Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.
  • Describe the role of marketing in the application of business practices.


What are some careers available to me?
Marketing Manager/Analyst
Digital Marketing Manager
Social Media Manager
Graphic Designer
Public Relations Manager

*Data provided by Job Center of Wisconsin's Occupational Employment & Wage Statistics for advertising; marrketing; promotions; public relations; and sales managers.

Become An Entrepreneur

Students with entrepreneurial skills/interests thrive at Lakeland. Through programs like Launch: Lakeland Student-Run Businesses, our partnership with Jake’s, a Lakeland Community and the opportunity the work alongside faculty who are experienced entrepreneurs, Lakeland is ideal for students who have aspirations to start/own their own business.

Cooperative Education

At Lakeland, we value work and the learning that happens in the workplace. Our Cooperative Education program is all about hands-on learning outside the classroom. Students learn more by doing. They gain real-world knowledge and earn academic credit for hands-on professional work experience — and coursework is centered around these real-life experiences, situations and career goals. Lakeland students explore their interests and, when they graduate, feel confident they will find a career in which they are passionate.

Lakeland has partnered with many local, world-class businesses — ensuring our students have the opportunity to gain the necessary experience to be successful at Lakeland, and beyond.

Why Lakeland?

There’s more than one way to get a college education and Lakeland offers them all. Lakeland University students have access to a variety of pathways, and each one can be customized to meet your needs. Since our founding in 1862, Lakeland University has been a leader in finding ways to help students make their dreams come true.

  • Traditional, main campus located in Sheboygan Co.
  • Six Centers located throughout the state of Wisconsin.
  • Flexible delivery formats:
    • Onsite: In class one night per week at one of our six center locations
    • Online: participate weekly when it works best for you
    • Online Live: attend live classes virtually from anywhere one night per week
    • BlendEd Live: attend classes in-person or online … you choose each week
  • Transfer up to 90-credits
  • Financial aid, scholarships and discounts are available
  • Individualized advising and career development support
  • Award-winning Cooperative Education program allows students to earn college credit for professional work experiences
Apply Now

First Time Freshman

  • Step 1: Complete an application online.
  • Step 2: Submit official high school transcripts directly to Lakeland University.

Transfer Students

  • Step 1: Complete an application online.
  • Step 2: Request official transcripts from all institutions of higher education attended to be sent directly to Lakeland University.
    • Students who have NOT completed 12 transferrable credits MUST submit official high school transcripts.

Apply Now

You may apply at any time as Lakeland University operates on a rolling admission basis with 6 start dates throughout the year. Applications will be reviewed until about two weeks before the start of each term.

Main-Campus (Full-Time)
Evening/Online (Adult)

Admission Requirements

Once your application is received, your Lakeland University admissions counselor will be in touch.

  • Lakeland University accepts a high school diploma with a cumulative GPA of 2.0 or above or the equivalent of a high school diploma.
  • Lakeland University accepts transfer students who have earned at least a 2.0 cumulative GPA and are in good standing at other accredited institutions of higher learning.
  • We review each application on an individual basis.

*Exceptions to the above admission criteria may be granted for students with a cumulative GPA range from 1.75 to 1.99 if the academic experience that resulted in the less than 2.0 GPA was more than two years ago. Furthermore, typically students with a cumulative GPA range from 1.50 to 1.75 will only be considered if the poor academic performance experience that resulted in the less than 2.0 GPA was more than five years ago. Students receiving an exception will be admitted conditionally.

Meet Our Marketing Faculty

Academic Affairs |
Main Campus (Traditional) |

Kim Viglietti

Assistant Professor of Business Administration

Contact us to learn more about the Marketing degree at Lakeland University.

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