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Few professions have changed more over the past decade than marketing.

In this digital age, marketing has evolved and grown beyond the just promoting a business or selling a product through advertising.

Lakeland University has responded to the metamorphosis of marketing, restructuring the program and offering four new emphases:

  • Sales management
  • Digital marketing
  • Retail management
  • Graphic arts

Scott Niederjohn, Dean of Lakeland's School of Business & Entrepreneurship, said these emphases have been added after extensive consultation with Lakeland's corporate partners.

These emphases, Niederjohn said, allow students to learn all of the traditional marketing skills needed to enter the industry, while at the same time being able to specialize.

Students who major in Marketing will be able to:

Marketing at Lakeland College

  • utilize the central principles, theories and rules of marketing in serving clients and their evolving needs;
  • appreciate the need for multicultural understanding and sensitivity in serving local, regional and global markets;
  • understand the role of marketing in the larger context of business organizations;
  • communicate business and economic information to stakeholders in a clear and professional manner;
  • respect and abide by ethical conduct in serving markets.

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